Greenhouse ·
full-timeField Marketing Manager
Asana · San Francisco
The Asana Marketing team is responsible for fueling business growth and building a brand customers love . We create campaigns and content to attract new accounts and inspire current ones to grow with us . We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content cre ation, advertising, and lifecycle marketing . As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline . Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM . You will make data-driven decisions and adapt quickly to industry imperatives to customize our marketing progr ams and maximize impact . This role is based in our San Francisco office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partn er . If you're interviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting . Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation . Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy . Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities . Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI . About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. 6+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences . Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines . Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership . Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments . Working knowledg e of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign de cisions . Ability to travel regionally as needed . At Asana, we're committed to building teams that include a variety of backgrounds, per spectives, and skills, as this is critical to helping us achieve o ur mission . If you're interested in this role and don't meet every listed requirement, we still encourage you to apply . Wh at we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission . We believe that compensation should be reflective of the value you crea te relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit . For this role, the estimated base salary range is between $164,000 - $186,000 . The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process . The listed range above is a guideline, and the base salary range for this role may be modified . In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits . If you're interviewing for this role, speak with your recruiter to learn more about the total compensa tion and benefits for this role . We strive to provide equitable and competitive benefits packages that support our employees worldwide and include : Mental health, wellness & fitness ben efits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations . If you're interviewing for this role, s
| Role | Field Marketing Manager |
|---|---|
| Company | Asana |
| Location | San Francisco |
| Compensation | Not disclosed |
| Posted | 2026-09-28 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Asana
Asana is an operating system designed for human-agent teams to manage critical workflows. Founded in 2008, the platform utilizes the Asana Work Graph, a system that connects tasks, projects, goals, and dependencies to provide a shared context for both human users and AI agents. The software enables teams to collaborate within a shared space, utilizing shared memory to improve workflows over time while maintaining enterprise-grade governance, including audit trails and scoped permissions. Asana serves a wide range of organizations, including 85% of Fortune 100 companies, by providing tools for project management, compliance, portfolio monitoring, and cross-functional alignment. The platform is designed to help teams coordinate work, reduce time spent on status updates, and integrate AI agents directly into existing business processes.
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