Greenhouse ·
full-timeGM, Product - Command
Asana · San Francisco
Asana is a company in the work management software space, and this role involves serving as the General Manager for Command, their dedicated product suite for software development teams. The position requires end-to-end ownership of the product's strategy, operational model, and business outcomes. On a day-to-day basis, the GM will lead cross-functional teams spanning product, engineering, design, data science, and go-to-market functions to align technical work orchestration with enterprise business goals. Responsibilities include defining market positioning, driving product quality, and integrating AI-driven workflows into the existing platform. This role is well-suited for an experienced product executive, founder, or business leader with a deep understanding of software development lifecycles, including issue management, CI/CD, and release management. The ideal candidate has a proven track record of scaling products from early market fit to enterprise growth and possesses the ability to navigate complex organizational tradeoffs. You will be expected to coach team members, influence cross-functional stakeholders, and translate technical product roadmaps into commercial success within a multi-product environment.
We are looking for a General Manager to own the strategy, product direction, operating model, and business outcomes for Command , Asana’s dedicated product for software development teams. Leading across Product, Engineering, Design, Data Science, User Research, Marketing, Sales, and Customer Success, you will align team priorities to transform technical work orchestration into a scalable enterprise business. In this cross-functional leadership role, you will define market strategy, drive product quality, and establish Command as a pivotal pillar in Asana’s broader human-agent operating system vision. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Develop and communicate a clear, legible strategy and roadmap for Command within Asana’s product portfolio. Own the business plan and operational metrics, including adoption, retention, engagement, and commercial expansion. Build, lead, and scale a customer-centric cross-functional organization spanning product, engineering, go-to-market, and research functions. Drive overall product quality, performance, and developer trust in close partnership with Engineering and Design. Define how AI Teammates and the Enterprise Work Graph create differentiated workflows for technical teams. Establish clear go-to-market positioning, packaging, and enterprise proof points to drive repeatable customer demand. About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. Experience as a GM, product executive, founder, or equivalent leader with clear ownership of a product line or business. Deep familiarity with software development workflows, including planning, issue or ticket management, source control, code review, CI/CD, release management, or engineering operations. Experience building products for both individual practitioners and enterprise buyers. Experience taking a product from early product-market fit toward repeatable enterprise growth. Experience applying AI to real customer workflows, particularly where durable context, collaboration, governance, and accountability matter. Experience working in a multi-product platform company and navigating portfolio-level tradeoffs. Track record of end-to-end accountability for strategy, execution, and commercial performance of a technical product area. Strong product judgment with an ability to solve high-value problems for software engineers, engineering managers, and enterprise decision-makers. Demonstrated ability to lead and align cross-functional partners through influence across PM, Eng, Design, Data, Sales, and CS. Demonstrated experience developing product leaders, coaching team members, and building scalable operating systems. Exceptional written and verbal communication skills, capable of translating complex choices into concise executive and customer alignment. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $399,000 - $450,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the bene
| Role | GM, Product - Command |
|---|---|
| Company | Asana |
| Location | San Francisco |
| Compensation | Not disclosed |
| Posted | 2026-09-15 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Asana
Asana is an operating system designed for human-agent teams to manage critical workflows. Founded in 2008, the platform utilizes the Asana Work Graph, a system that connects tasks, projects, goals, and dependencies to provide a shared context for both human users and AI agents. The software enables teams to collaborate within a shared space, utilizing shared memory to improve workflows over time while maintaining enterprise-grade governance, including audit trails and scoped permissions. Asana serves a wide range of organizations, including 85% of Fortune 100 companies, by providing tools for project management, compliance, portfolio monitoring, and cross-functional alignment. The platform is designed to help teams coordinate work, reduce time spent on status updates, and integrate AI agents directly into existing business processes.
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['Work from San Francisco, Los Angeles, Irvine, or Seattle', 'Flexible PTO', 'Medical, Dental, Vision & Disability Insurance']