Greenhouse ·
full-timeSocial Media Lead
Asana · Chicago
Asana is a company operating in the work management software space, focusing on tools that enhance productivity and team collaboration. The Social Media Lead role is a strategic and hands-on position responsible for managing the company's presence across major social platforms including LinkedIn, X, YouTube, TikTok, Instagram, and Reddit. This role requires a candidate who can move beyond traditional calendar management to act as a builder, directly creating video-first content, photography, and graphics. The lead will define the brand's voice, execute campaigns tied to product launches, and leverage AI tools to streamline production processes. Success in this role involves balancing high-level strategy with tactical execution, maintaining a consistent narrative, and using data analytics to drive business impact. The ideal candidate possesses 8 to 10 years of experience in digital marketing or social media, preferably within the tech or B2B sectors. They must demonstrate deep platform fluency, strong video production skills, and the ability to partner effectively with cross-functional teams like PR, Product, and R&D. This is an office-centric hybrid role based in Chicago, requiring a proactive mindset and the ability to navigate cultural trends while staying anchored to business objectives.
We're looking for a Social Media Lead to own Asana's voice across every channel our audience shows up in. We don't see social as a supporting channel; it's a direct lever for business impact. This is a builder's role — hands-on and video-first. You'll set strategy, write briefs, and partner with our creative team. But you’ll also pick up a camera and design tools yourself, owning content creation, not just the calendar and the caption. You'll know the difference between a platform best practice and a genuine cultural moment, and you'll help define how Asana talks and shows up in storytelling as we evolve our narrative and stake our claim in the future-of-work conversation. You'll be a strategic, thoughtful partner to peers across Marketing, Product, Comms, R&D, and our executive team, bringing your own point of view on what social should do next. That takes judgment: balancing a lot of competing asks while staying anchored to what's actually driving impact. This role reports to the Head of Global Communications. This role is based in our Chicago office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Own Asana's social presence across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit — developing and executing a content calendar that builds brand awareness, drives engagement, and supports pipeline and business goals. Create and produce original content, video-first — short-form video, photography, graphics, and written copy — using AI tools as part of your own process for scripting, shooting, creating, and editing. Partner with our creative team on bigger productions, but be able to go from idea to a published video yourself when speed matters. Concept and execute social campaigns tied to product launches, industry events, and key moments, ensuring every program lands with a consistent, compelling narrative. Stay ahead of platform shifts and cultural moments — know what's genuine signal versus noise, and move fast when something is worth Asana's voice. Be a proactive, strategic partner to peers — bringing stories, ideas, and a point of view to the table instead of waiting for a brief, and helping the broader team see social as a place to test and prove business impact, not just amplify what's already been decided. Engage authentically with our community — customers, prospects, practitioners, and the wider future-of-work conversation — building our profile, telling our stories, and turning relationships into advocacy. Work closely with the PR and comms team to expertly handle issues and community feedback, if and when needed. Monitor performance and translate analytics into strategy — use data to know what's actually working and why, and apply that judgment to prioritize across competing requests. Steward the Asana brand across social, making sure every post reflects our core attributes. About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. 8–10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand. A track record of building differentiated social strategy and content — not just executing against an existing calendar. Deep platform fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit — you understand distribution mechanics, community dynamics, and how a moment moves across channels. Real hands-on production skill, video-first — you can shoot and edit a video yourself, not just direct someone else. Creation is part of the job. Strong strategic instincts paired with a proactive mindset — you naturally bring ideas to the table and know how to be a thoughtful, trusted partner without losing your own point of view. Sharp editorial instincts and a strong point of view on what makes content work; skilled writer with a real feel for tone, clarity, and craft. Genuine fluency in (or hunger to learn) the AI and future-of-work conversation; ability to turn concepts like agentic workflows and human-agent teams into content real people want to engage with Data literacy — comfortable in a dashboard, letting performance inform, not dictate, creative decisions At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compe
| Role | Social Media Lead |
|---|---|
| Company | Asana |
| Location | Vancouver, BC |
| Compensation | Not disclosed |
| Posted | 2026-09-28 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Asana
Asana is an operating system designed for human-agent teams to manage critical workflows. Founded in 2008, the platform utilizes the Asana Work Graph, a system that connects tasks, projects, goals, and dependencies to provide a shared context for both human users and AI agents. The software enables teams to collaborate within a shared space, utilizing shared memory to improve workflows over time while maintaining enterprise-grade governance, including audit trails and scoped permissions. Asana serves a wide range of organizations, including 85% of Fortune 100 companies, by providing tools for project management, compliance, portfolio monitoring, and cross-functional alignment. The platform is designed to help teams coordinate work, reduce time spent on status updates, and integrate AI agents directly into existing business processes.
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