Senior Partnerships Manager: Media & Editorial (f/m/d)

Awin · London

Purpose of Position Awin's Unlock the Clock (UTC) programme is building the evidence base and infrastructure to move measurement beyond last click, using deterministic, CDN/edge-level signals and advanced data connections from publishers to show the full-funnel and AI-discovery influence that today's attribution misses. The value of that dataset scales with the quality and scale of the publishers inside it. This role exists to acquire and retain those publishers. The Senior Partnerships Manager, Media & Data owns the end-to-end pursuit of medium-to-large global media publications and publisher groups, from first conversation to signature, to live, verified data flowing, and is responsible for building the commercial value exchange that makes Awin the leading partner for a premium publisher to work with. The focus in year one is a small number of flagship, tier-one lighthouse partnerships that prove the model and become the reference cases the rest of the market follows. This is a new, dedicated role. It is not general publisher account management: the postholder is hired to spearhead these relationships and nothing else. Key Responsibilities Land flagship media partnerships Build and own a global target list of medium-to-large media publications and publisher groups whose audience, content and commerce activity make them high-value contributors to Awin’s deterministic dataset. Own the full pursuit cycle for those targets: identify, qualify, pitch, negotiate, close and hand into onboarding, personally leading senior conversations with commercial, ecommerce, editorial and digital leadership. Deliver a defined number of tier-one lighthouse partnerships in year one: signed tracking addendum, technically onboarded, and verifiably recording events at agreed volume and quality thresholds. Convert those wins into reference cases, including case studies, joint narratives and referenceable contacts, that materially shorten the sales cycle for the next tranche of publishers. Build the publisher value proposition Own and continuously sharpen the answer to “what’s in it for the publisher”: the commercial, editorial and strategic reasons a premium media owner shares CDN and wider data signals with Awin. Construct and negotiate the value exchange, including new revenue lines, advertiser demand, insight and benchmarking, or commercial terms Work with Product, Marketing and the workstream owners to translate AI-visibility and full-funnel capability into publisher-facing propositions, collateral and retailer pricing Help each partner build their own value proposition, so the publisher has something new and differentiated to sell to advertisers, not simply a new tag on their site. Equip partners to sell that proposition through joint collateral, benchmarks, proof points and training for their commercial and editorial teams. Feed publisher objections, commercial expectations and market intelligence back into the project roadmap so the product earns the deals rather than the deals stretching the product. Own the technical and contractual path to live Run the integration conversation with publishes, covering CDN/edge worker or plugin deployment, tag and consent implications, data scope and page performance, with Awin product brought in for deep technical detail. Own the commercial and legal process end to end, including tracking addendum, data-sharing terms, privacy and consent positions, working with Legal and Privacy to reach repeatable rather than bespoke agreements. Hold partners accountable to going live and staying live, tracking signed-to-verified-event conversion Global reach and internal leadership Operate globally from day one across UK, EU and US, coordinating with local Awin market and Publisher Development teams and identified regional representatives rather than duplicating them. Act as the single point of accountability and internal voice for media partner acquisition within the project: represent the workstream in relevant forums and provide clear, honest pipeline and progress reporting to SteerCo level. Partner with the advertiser-facing teams so publisher supply and advertiser demand are sequenced together: the

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