Greenhouse ·
full-timeDeveloper Advocate
Asana · San Francisco
Asana operates a work management platform designed to help teams organize, track, and manage their work. The Developer Advocate role involves acting as a primary bridge between the company's engineering teams and the external developer community. Daily responsibilities include designing engagement strategies to drive the adoption of APIs and SDKs, creating technical content such as tutorials and sample applications, and representing the company at industry events and forums. The role requires a candidate who can articulate the company's value proposition regarding AI and agentic workflows while gathering actionable feedback from developers to influence product roadmaps. Successful applicants will possess a strong technical background in RESTful APIs and modern programming languages, combined with the ability to communicate complex technical concepts to a broad audience. This position is suited for experienced professionals with a history in developer relations or software engineering who are passionate about building community trust and enhancing the developer experience through strategic engagement and technical expertise.
Developer Advocate We’re looking for an experienced Developer Advocate in our SF Office. Our work informs teams at every level of the company and drives key roadmap decisions. Asana’s developer platform is growing, and we need a credible external voice in the developer and AI community. This role is about presence, trust, and distribution. You will represent Asana in the spaces where developers and builders actually live: on social media, at conferences, in forums, and through the content you create, and you will represent those developers at Asana. We’re looking for the kind of person other developers follow because they consistently reinforce a trusted feedback loop between developers and the companies they’re building with. We need someone who can speak with real authority on agents and agentic workflows — and can articulate, better than anyone outside the company, how Asana creates value in an agentic world. If people in your corner of the developer community already look to you for approaches to AI, agentic workflows, and/or productivity tooling, we want to talk. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Design and execute developer engagement strategies that drive adoption of Asana’s platform, APIs, and SDKs. Author high-quality technical content, including sample apps, code tutorials, technical blog posts, and API documentation. Engage with the developer community across forums, events, workshops, and social channels, serving as the primary advocate for developer needs. Partner closely with Product Management, Engineering, and Design to provide actionable developer feedback and help shape platform roadmaps. Build strong cross-functional relationships with Marketing, Business Development, and Solutions Engineering to support partner integrations and growth. Mentor and guide junior advocates and community members, elevating advocacy best practices across the organization. About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. Proven track record as a Developer Advocate, Developer Relations Engineer, or Senior Software Engineer with substantial experience building developer community programs. Deep technical background with hands-on experience building and consuming RESTful APIs, webhooks, and modern SDKs in languages like JavaScript, Python, or Ruby. Excellent written and verbal communication skills, with a passion for breaking down complex technical topics into engaging, accessible content. Strong empathetic approach to developer experience, with a passion for understanding user pain points and championing their solutions internally. Strategic mindset with experience defining success metrics, analyzing API usage data, and translating community feedback into product enhancements. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $182,000-$207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, cou
| Role | Developer Advocate |
|---|---|
| Company | Asana |
| Location | San Francisco |
| Type | internship |
| Compensation | Not disclosed |
| Posted | 2026-10-01 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Asana
Asana is an operating system designed for human-agent teams to manage critical workflows. Founded in 2008, the platform utilizes the Asana Work Graph, a system that connects tasks, projects, goals, and dependencies to provide a shared context for both human users and AI agents. The software enables teams to collaborate within a shared space, utilizing shared memory to improve workflows over time while maintaining enterprise-grade governance, including audit trails and scoped permissions. Asana serves a wide range of organizations, including 85% of Fortune 100 companies, by providing tools for project management, compliance, portfolio monitoring, and cross-functional alignment. The platform is designed to help teams coordinate work, reduce time spent on status updates, and integrate AI agents directly into existing business processes.
More at Asana
Other jobs at Asana
- Head Of Research · San Francisco
- Enterprise Account Executive, Federal Civilian · US DC - Remote
- Designated Support Engineer · Dublin
- Emerging Enterprise Account Executive, Nonprofit · San Francisco
- Senior Product Manager, AI Studio · San Francisco
Explore Related Placements
// similar opportunities
You might also like
Senior Developer Advocate
Pagerduty
PagerDuty, Inc. (NYSE: PD) is the global leader in AI-first digital operations. By automatically detecting, diagnosing, and remediating issues, the PagerDuty Pl...
['Hybrid (2 days onsite per week)', 'Travel up to 25% for conferences']
Senior Developer Advocate
Gitlab
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency,...
['Travel up to 20% for events and customer meetings', 'Remote (Canada & United States)']
.NET Developer
Topgrep Tech Private Limited
.NET Developer at TopGrep Tech Private Limited Posted by Arka Mukherjee...
0-1 year experience eligible.
Web Developer – 1 Posts
IIM Bangalore
IIM Bangalore · 1 vacancies
Qualification: B.Sc | Category: Karnataka...
0-1 year experience eligible.
Java Developer
Wissen Technology
Java developer at Wissen Technology 4 recruiters Posted by Shakthi M Apply now Chennai 3 - 9 yrs Best in industry Java Spring Boot Microservices Minimum 3+ Year...
Java Developer
VY Systems Private Limited
Java Developer at VY SYSTEMS PRIVATE LIMITED Posted by Jancy A Apply now Bengaluru (Bangalore), Hyderabad 5 - 10 yrs ₹10L - ₹25L / yr Java Apache Kafka GitHub C...