Greenhouse ·
full-timePerformance Marketing Manager
Carta · San Francisco, CA; New York, NY; Seattle, WA
Carta operates as a connected platform and AI‑native ecosystem for private capital, offering software, services and legal infrastructure that help founders manage equity, fund administrators run reporting and compliance, and legal teams close transactions. Trusted by tens of thousands of companies and millions of equity holders worldwide, the company is frequently cited in business publications and recognized as a great place to work. As a Performance Marketing Manager you would design, launch and refine paid‑media programs that span search, display, social and third‑party sites to generate demand across Carta’s SMB, mid‑market and enterprise segments. Daily tasks include building full‑funnel media plans, monitoring channel performance, improving return on ad spend through structured testing, executing ABM‑focused campaigns, and collaborating with content, product, sales and operations teams to align messaging and optimize lead handoff. You would also stay ahead of emerging ad trends, run pilots, and use tools such as Google Ads, LinkedIn, Looker or Tableau to report insights to senior stakeholders. The role suits a strategic, analytical marketer with six or more years of demand‑generation or performance‑marketing experience, at least three years in B2B, fluency in major ad platforms and attribution tools, and the ability to translate data into clear narratives for executives.
Education
- Level: Bachelor's degree
Key Skills
Experience required
6-6 years experienceAbout the Role The Company You’ll Join Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Responsibilities Deploy winning strategies for paid media across all segments. Evaluate and implement diversified multi-channel, full funnel media plans. Drive channel efficiency and expand global digital footprint. Identify and evaluate effectiveness of channels across paid search, digital ads, third party media and review sites. Support campaign execution excellence by designing, managing, and optimizing paid activities. Conduct A/B testing on ad creatives, landing pages, and targeting. Develop ABM and personalization strategies. Collaborate with web, organic search and organic social stakeholders. Requirements 6+ years of experience in demand generation and/or performance marketing, with at least 3 years in B2B. Proficient in ad platforms (Google Ads, Google Display Network, GA4, LinkedIn, Reddit, OpenAI). Familiar with marketing automation and attribution tools (Marketo Measure, Dreamdata, Salesforce). Experience using data visualization tools (Looker, Tableau). Strong analytical and strategic thinking.
Skills for this role
Required skills
Also mentioned in the listing
| Role | Performance Marketing Manager |
|---|---|
| Company | Carta |
| Location | San Francisco, CA; New York, NY; Seattle, WA |
| Compensation | Not disclosed |
| Posted | 2026-09-22 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Performance Marketing Manager at Carta: frequently asked questions
- Who can apply for the Performance Marketing Manager role at Carta?
- The listing asks for Bachelor's degree; 6-6 years of experience.
- What skills does the Performance Marketing Manager role require?
- The listing highlights Google Ads, Google Display Network, GA4, LinkedIn, Reddit, OpenAI, Marketo Measure, Dreamdata, Salesforce, Looker. Show each of these in a project or past role on your resume.
- What is the salary for this role?
- Carta has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Performance Marketing Manager position remote, hybrid or onsite?
- The listing gives San Francisco, CA; New York, NY; Seattle, WA as the location and does not state a work mode.
- What is the application deadline?
- Carta has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Performance Marketing Manager role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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