Europe Arbeitnow ·
full-timeAssociate Director UA
Gramgamescareers · London
Who We Are: Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We are proudly part of the Zynga & Take-Two Interactive family. We do things differently here: we work in small self-managing teams, giving you an incredible amount of ownership, autonomy, and impact. At Gram, everyone is expected to have a razor-sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy. If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you. We are looking for a results-driven UA leader to drive profitable growth for Gram Games and Merge Dragons! . This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration. You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes. Responsibilities Strategic Leadership Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met. Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels. Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification. Performance Optimization Lead measurement frameworks (MMM, incrementality studies, pLTV) to improve decision quality. Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events). Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift. Team & Collaboration Mentor UA managers and analysts; help build structured career growth and execution excellence. Partner closely with Creative teams to fuel testing velocity and creative breakthroughs. Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements. Operational Excellence Establish clear accountability for results with transparent reporting and actionable insights. Improve execution speed through better process, prioritization, and cross-team alignment. Qualifications 6–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming. <li style="f
| Role | Associate Director UA |
|---|---|
| Company | Gramgamescareers |
| Location | London |
| Type | full-time |
| Compensation | Not disclosed |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4More at Gramgamescareers
Other jobs at Gramgamescareers
- Senior VFX Artist & Animation Generalist · London
- ASO & Partnerships Director · London
Explore Related Placements
// similar opportunities
You might also like
Associate Director UA
Zyngacareers
Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label...
Associate Director, Social
Wppmedia
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partne...
Associate Director, Clients, UK
Wppmedia
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partne...
Associate Director, Planning
Wppmedia
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partne...
Associate Director, Publishing, UK
Wppmedia
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partne...
Associate Director, Programmatic
Wppmedia
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partne...