Greenhouse ·
full-timeLead Customer Advocacy Manager, APJ
Gitlab · Remote, Australia; Remote, Singapore
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An Overview of the Role As the Customer Advocacy Lead for APJ, you will celebrate our customers and spotlight their achievements, turning GitLab's most successful customers into visible, influential champions. You will identify and activate advocates and their stories that showcase customer outcomes, support pipeline and revenue goals, and deepen trust in GitLab across Asia Pacific and Japan. Reporting into the growth marketing organization, you will own the day-to-day development and delivery of customer advocacy initiatives in close partnership with APJ sales, marketing, and global teams. You will build trusted customer relationships, identify stories and advocates, and connect the right customers to references, campaigns, events, and executive engagements. Because APJ spans diverse markets, cultures, and time zones, you will tailor engagement to local context while creating programs that scale and align with global priorities. In your first year, you will establish clear, measurable advocacy goals for the region, strengthen collaboration with regional stakeholders, and increase the visibility of customer outcomes across go-to-market motions. This is an opportunity to bring the voice of APJ customers forward and demonstrate GitLab’s impact on their business. Some Examples of Our Projects Partnering with sales, pre-sales, and marketing to turn complex customer solutions into compelling narratives for campaigns, events, and executive engagements Creating and executing customer references, case studies, speaking opportunities, and other advocacy activities and programs across APJ markets What You’ll Do Own the APJ customer story, reference and proof library, and associated pipeline. Build and nurture relationships with customer advocates, including senior stakeholders, and identify opportunities for references, case studies, events, and thought leadership. Manage the customer advocacy lifecycle: identify and recruit advocates, understand their goals, coordinate participation, and maintain mutually valuable relationships over time. Bring the voice of the customer into GitLab’s narratives, campaigns, and go-to-market plans by working with internal stakeholders to develop and amplify customer stories. Partner with regional and global sales, marketing, customer success, and product teams to align advocacy initiatives with pipeline, expansion, and retention priorities. Define and track program measures, such as advocacy participation, reference fulfillment, pipeline influence, and customer-story impact. Prioritize and coordinate advocacy requests that support strategic global and regional initiatives, using clear intake, fulfillment, and reporting processes. Adapt engagement and storytelling approaches to APJ’s varied markets and customer contexts, working effectively across cultures and time zones. Continuously improve programs, content formats, and engagement models using customer feedback, program data, and evolving business needs. What You’ll Bring Experience building or delivering customer advocacy, customer marketing, customer reference, or related customer story programs in enterprise technology or SaaS. Strong history of creating impactful customer stories and proof, and an advanced understanding of the customer reference lifecycle. A track record coordinating across multiple markets, with an understanding of the considerations involved in serving APJ customers. Strong cross-functional collaboration skills and the ability to influence sales, marketing, customer success, and other stakeholders without relying on direct authority. Excellent communication and relationship-buil
| Role | Lead Customer Advocacy Manager, APJ |
|---|---|
| Company | Gitlab |
| Location | Remote, Australia; Remote, Singapore |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-15 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Lead Customer Advocacy Manager, APJ at Gitlab: frequently asked questions
- What is the salary for this role?
- Gitlab has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Lead Customer Advocacy Manager, APJ position remote, hybrid or onsite?
- The listing marks this role as remote, with Remote, Australia; Remote, Singapore as the location.
- What is the application deadline?
- Gitlab has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Lead Customer Advocacy Manager, APJ role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
More at Gitlab
Other jobs at Gitlab
- Intermediate Fullstack Engineer (ruby/vue.js), Growth · Remote, United Kingdom
- Engineering Manager, Tenant Scale: Gitaly · Remote, United Kingdom
- Senior Engagement Manager - EMEA · Remote Ireland; Remote, Germany; Remote, Spain; Remote, United Kingdom
- Staff Product Manager, Agentic Planning · Remote, United States
- Major Account Executive, Financial Services - US East · Remote, United States
Explore Related Placements
// similar opportunities
You might also like
Customer Marketing & Advocacy Manager
BLP Digital AG
Join BLP and help make the world’s business processes autonomous! Our agentic platform helps finance and operations teams worldwide remove manual work from thei...
Senior Manager, Content & Operations, Global Customer Advocacy
Zscaler
Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platfo...
Manager, Customer Success
Gitlab
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency,...
Manager II, Developer Advocacy
Datadog
Developer Advocates at Datadog are engineers who share their expertise with technical practitioners, help customers tell their stories, and represent the perspe...
Customer Success Manager - AMER
Camunda
Camunda is the enterprise platform for agentic orchestration , enabling organizations to coordinate AI agents, people, and systems across complex, end-to-end bu...
Customer Success Manager
Upguard
Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to...