Europe Arbeitnow ·
full-timeSenior Integrated Marketing Strategy & Planning Manager
Deliveroo · Paris, France
Our Global Structure Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we're unlocking new possibilities as one global team. Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it's a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. Integrated Marketing France orchestrates major marketing moments, brand initiatives and local activations, working closely with central functional teams. The Senior Integrated Marketing Strategy & Planning Manager translates central marketing direction, France business priorities, and consumer and performance insights into an integrated 360° marketing plan tailored to the French market. They bring local and central expertise together, make prioritisation recommendations, coordinate delivery and measure the plan's effectiveness against Deliveroo France's marketing and business objectives. This is a hybrid role, based in Paris. Key Responsibilities 1. Integrated Marketing Planning & Business Performance — France Analyse business priorities, performance data, consumer insights and previous campaign results to identify opportunities and risks for the French market. Lead France quarterly planning, from kick-off through approval of priorities, objectives and the calendar. Translate central direction and French market needs into one coherent integrated 360° marketing plan. Develop prioritisation recommendations and trade-off scenarios based on expected impact, capacity, investment and dependencies. Partner with the relevant teams to define campaign objectives and KPIs, then feed campaign learnings into future plans. Act as PMO for key marketing moments, including Back-to-School and Black Friday, and build the overarching narrative. 2. Orchestrating 360° Campaigns Bring local and central teams together around a shared delivery plan and build integrated timelines. Lead the localisation of global campaigns and align media plans with the mix defined by Brand Marketing, ensuring they are tailored to the French market. Coordinate local campaigns and partner activations with the Promo & Partnerships teams. Clarify ownership, dependencies, decision dates and success criteria; resolve friction and escalate issues requiring a trade-off decision. 3. Tracking, Performance & Governance Track deliverables, analyse gaps against objectives and the France brief, and run coordination check-ins. Maintain campaign documentation and prepare the memos required for decisions and trade-offs. Ensure legal requirements and local market considerations are reflected. Consolidate visibility over marketing investment, identify gaps or constraints that could affect the plan, and facilitate trade-off decisions with budget owners. Run campaign reviews with Measurement teams, analyse results and turn learnings into recommendations for future plans. 4. Agencies & Partnerships Consolidate and prioritise French market feedback for the Creative team, coordinate deadlines and ensure deliverables meet the France brief. The Creative team retains ownership of creative development and approval. Act as the day-to-day point of contact for agencies on execution, deliverables and planning. Coordinate major brand partnerships, such as Top Chef, with the Promo & Partnerships teams, media owners and relevant partners. Ways of Working Works across multiple functional teams without direct authority over most contributors, leading through influence. Distinguishes what can be resolved independently from what requires escalation, and arbitrates competing local and central priorities. Maintains visibility through one shared, up-to-date campaign calendar that serves as the reference point for all stakeholders. Success in this role depends equally on the quality of relationships and the quality of organisation. Key Skills Strategic thinking, intellectual curiosity and business orientation, with the ability to understand complex topics quickly and connect marketing choices to market priorities and objectives. Data fluency and strong analytical skills to interpret performance, challenge assumptions and make recommendations. Integrated marketing planning and complex programme management, from setting priorities through 360° campaign execution. Stakeholder management and influence in a matrix environment, with the ability to simplify complex topics and communicate effectively with senior s
| Role | Senior Integrated Marketing Strategy & Planning Manager |
|---|---|
| Company | Deliveroo |
| Location | Paris, France |
| Compensation | Not disclosed |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4More at Deliveroo
Other jobs at Deliveroo
- Senior Global Manager, Enterprise Ads & Promos · London, England, United Kingdom
- Product Manager, Finance Engineering · London, England, United Kingdom
- Senior Product Data Scientist · London, England, United Kingdom
- Staff Software Engineer, Full Stack - New Verticals · London, England, United Kingdom
- Senior Counsel, Competition & Litigation · London, England, United Kingdom
Explore Related Placements
// similar opportunities
You might also like
Senior Product Marketing Manager
Monzo
🚀 We’re on a mission to make money work for everyone. We’re waving goodbye to the complicated and confusing ways of traditional banking. After starting as a pr...
Senior Marketing Manager - Consumer
Sumup
Senior Marketing Manager - Consumer About the team SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can...
Senior HRBP Manager
Servicenow
No description available.
Stage - Assistant(e) Chef De Projet Marketing Digital (H/F)
Sezane 3
Il y a vingt ans, les premières sélections Les Composantes voyaient le jour. Une histoire née d’une soif d’indépendance et d’une passion pour le vintage. Une ma...
['Internship starts January 2027']
Partner Marketing Senior Manager
Wellhub
Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connects...
Senior Program Manager, Employee Experience
Dropbox
Role Description Dropbox’s Virtual First team researches, tests, and scales better ways of working for a distributed organization. We combine organizational res...
0-1 year experience eligible.