Greenhouse ·
full-timeGrowth And Advocacy Marketing Mgr.
Netskope · United States
Netskope is a company operating in the cloud security and networking sector, specializing in AI-driven data protection and Zero Trust architecture. As a Growth and Advocacy Marketing Manager, you will focus on bridging the gap between customer success and demand generation. Your day-to-day responsibilities involve building and managing a comprehensive library of customer stories, including case studies, testimonials, and media engagements, to support sales outreach and pipeline growth. You will design integrated marketing campaigns that leverage customer advocacy to drive new business and upsell opportunities. Additionally, the role requires managing a referral program, elevating the customer reference database through automation, and coordinating with sales teams to provide effective enablement assets. You will also oversee the company's presence on third-party review platforms and facilitate executive sponsorship programs to strengthen high-level stakeholder relationships. This position is well-suited for a data-driven marketer who excels at cross-functional collaboration and possesses a strong ability to translate customer experiences into actionable sales collateral. You should be comfortable managing multi-channel campaigns and tracking key performance indicators to measure the impact of advocacy efforts on global business growth.
Education
- Level: Bachelor's degree
Key Skills
Experience required
Fresher-friendly, up to 1 yrsAbout the Role We’re looking for a passionate, demand-driven marketer who is customer-obsessed to join our growing marketing team as a Growth and Advocacy Marketing Manager. In this role, you’ll build modern, integrated demand generation programs that drive new business opportunities and pipeline and fosters meaningful, long-term relationships with Netskope customers. Responsibilities Drive AI sales enablement strategy for demand generation campaigns, ensuring assets are packaged and readily accessible for sales teams to use with prospects and customers to accelerate deals. Build a referral program impacting both new and upsell business, partnering with sales and marketing to drive participation and adoption, while tracking and reporting on KPIs such as referral volume, net‑new pipeline influence, revenue impact, and deal acceleration. Build and manage a library of customer stories to support pipeline generation and sales outreach, owning the process from inception through amplification, including references, case studies, speaking engagements, videos, media interviews, press releases, analyst engagements, podcasts, and testimonials. Elevate our reference program to drive new business, focusing on the customer reference database and program enhancements (AI & automation), ensuring efficient operations and continuous improvement. Create and amplify multi‑channel content to drive global campaigns, including web, social, digital, events, press, and analyst programs. Collaborate with campaigns and regional marketing teams to ensure stories are effectively driving new leads, prospect engagement and upsell/cross‑sell opportunities. Contribute to integrated marketing initiatives with key channel partners by leveraging customer voice to accelerate new business opportunities and partnerships. Support the expansion of an executive sponsorship program, strategically matching our executive leaders with key customer stakeholders and prospects to unlock new business opportunities. Grow Netskope's presence on third‑party review sites to maintain a strong competitive position with prospective buyers, assisting with internal campaigns to drive positive ratings. Track and report on demand campaign and customer KPIs, including net‑new pipeline.
Skills for this role
Required skills
Also mentioned in the listing
| Role | Growth And Advocacy Marketing Mgr. |
|---|---|
| Company | Netskope |
| Location | United States |
| Compensation | Not disclosed |
| Posted | 2026-09-24 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Netskope
Netskope is a company based in Santa Clara, USA, that provides modern security and networking solutions for the cloud and AI era. The company offers the Netskope One platform, which focuses on security and network convergence through Secure Access Service Edge (SASE) and Security Service Edge (SSE) architectures. Its product portfolio includes tools for web and cloud security, data protection, AI security, and networking, such as Secure SD-WAN and Zero Trust Network Access. Netskope serves a wide range of industries, including financial services, healthcare, manufacturing, retail, and the public sector, helping organizations modernize access, replace traditional VPNs, and secure managed and unmanaged cloud services.
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