Greenhouse ·
full-timePrincipal Growth Marketing Manager - Seo/geo
Datadog · New York, New York, USA; San Francisco, California, USA
Datadog provides a cloud‑based observability platform that helps organizations monitor, troubleshoot and optimize their applications and infrastructure. The Principal Growth Marketing Manager – SEO/GEO will lead the company’s organic growth by shaping a content‑led strategy that determines what topics are covered, how content is formatted and where it appears across traditional search engines and emerging AI/LLM platforms. Working closely with Website Experience, Product Marketing and Engineering teams, the role identifies high‑impact content opportunities, maps Datadog’s presence on sites such as YouTube, Reddit and review channels, and designs off‑page initiatives like link acquisition and digital PR to build authority. The manager also creates flagship and experimental content, evaluates trends in search and AI‑driven discovery, and translates those insights into measurable traffic and pipeline growth. Ideal candidates have 10+ years of SEO or growth marketing experience in B2B or high‑growth tech, a proven record of growing qualified organic traffic through content strategy, strong analytical skills (including SQL), hands‑on expertise with enterprise SEO tools such as Conductor or Profound, and preferably experience marketing to developers, DevOps, IT operations or security audiences, including writing technical content.
Datadog is seeking a strategic and data-driven Principal, Growth Marketing Manager – SEO/GEO to lead our organic growth through content and off-page strategy. This role is centered on defining what content we create, where it lives, and how it drives discovery across both traditional search engines and emerging AI/LLM platforms. You will partner closely with Website Experience, Product Marketing, and Engineering to identify and execute on content opportunities that drive measurable traffic and pipeline impact, while relying on Web Experience for technical SEO execution. This is a senior individual contributor role for someone who wakes up thinking about content ecosystems, audience intent, and how to win in organic discovery at scale. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog Who You Are: 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy Strong understanding and perspective of how traditional search is evolving Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply. Benefits & Growth: Generous and competitive benefits package New hire stock equity (RSUs) and employee stock purchase plan Continuous career development and pathing opportunities Employee-focused best in class onboarding Internal mentor and cross-departmental buddy program Friendly and inclusive workplace culture Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog. #LI-Hybrid Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan. The reasonably estimated yearly salary for this role at Datadog is: $143,000 — $190,000 USD About Datadog: Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram , LinkedIn, and Datadog Learning Center. Equal Opportunity at Datadog: Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with leg
| Role | Principal Growth Marketing Manager - Seo/geo |
|---|---|
| Company | Datadog |
| Location | New York, New York, USA; San Francisco, California, USA |
| Type | internship |
| Compensation | Not disclosed |
| Posted | 2026-10-01 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Datadog
Datadog provides a modern monitoring and security platform designed for developers, IT operations teams, and business users operating in the cloud. The company's platform offers a wide range of capabilities, including infrastructure, network, container, and serverless monitoring, as well as application performance monitoring, log management, and cloud security. These tools are utilized by organizations across various industries, such as financial services, healthcare, retail, and technology, to enable digital transformation and drive collaboration across teams. Datadog employs over 8,100 people globally and continues to expand its presence to support customers across diverse markets and regions.
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