Greenhouse ·
full-timeGrowth Marketing Lead
Anthropic · San Francisco, CA | New York City, NY | Seattle, WA
Anthropic is an AI safety research company that builds the Claude family of models, focusing on creating reliable, interpretable and steerable artificial intelligence. The Growth Marketing Lead will sit within the unified Growth team and own the company's performance marketing efforts across paid media, lifecycle and SEO. Day‑to‑day work includes defining global channel strategy, forecasting budgets, designing and executing acquisition, activation and retention campaigns for consumers, developers and business customers, and building self‑serve and product‑led B2B demand generation for Claude Team, Enterprise and the API. The role requires close partnership with data science to measure incrementality, attribution and lifetime value, running experiments and turning results into scalable playbooks, and collaborating with product, engineering and brand teams to ensure creative and technical execution. Candidates should have 10+ years of growth or performance marketing experience at high‑growth technology companies, a track record of leading a growth marketing function, hands‑on expertise with self‑serve and product‑led motions, strong experimentation and data analysis skills, and the ability to work effectively with engineering and cross‑functional stakeholders.
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO. We are hiring a Growth Marketing Lead to own and scale our performance marketing efforts. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth. Key responsibilities Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale Build campaigns and programs for consumers, developers, and businesses Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack, so campaigns do not stop at the click Work with Brand, Content and Product Marketing to get high-quality creative out much faster, and take what works in core markets international Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team Minimum qualifications Have 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and have been hands-on in the work recently Have driven self-serve and product-led B2B demand generation as well as consumer growth, and have partnered well with enterprise marketing and sales teams Are rigorous about experimentation and incrementality, can pull and check your own numbers, and can hold your own with data scientists Reason from first principles, push through blockers and ship, and bring partner teams along while you do it Communicate clearly in writing and can explain marketing performance to non-marketers and executives Technical background or ability to work effectively with engineering teams Already use AI to work faster and better, have a point of view on how it changes growth marketing, and are excited about Anthropic's mission Preferred qualifications Have marketed to developers or other technical audiences, or worked on an AI product Experience across both SEO and lifecycle, in addition to performance marketing Experience working on products with dual B2C and B2B funnels Experience working on consumer subscription businesses Founder background The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Annual Salary: $320,000 — $400,000 USD Logistics Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting th
| Role | Growth Marketing Lead |
|---|---|
| Company | Anthropic |
| Location | San Francisco, CA | New York City, NY | Seattle, WA |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-07 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Growth Marketing Lead at Anthropic: frequently asked questions
- What is the salary for this role?
- Anthropic has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Growth Marketing Lead position remote, hybrid or onsite?
- The listing gives San Francisco, CA | New York City, NY | Seattle, WA as the location and does not state a work mode.
- What is the application deadline?
- Anthropic has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Growth Marketing Lead role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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