Greenhouse ·
full-timeHead Of Paid Marketing
Faire · San Francisco, CA
Faire operates a wholesale technology platform that connects independent retailers with brands, aiming to modernize the fragmented wholesale market through data and machine learning. As the Head of Paid Marketing, you will lead the global strategy for customer acquisition and retargeting across both sides of the marketplace. This role requires a hands-on leader to manage significant paid budgets, oversee performance across channels like search, social, display, and CTV, and define the long-term roadmap for growth. You will be responsible for building a best-in-class marketing team, implementing AI-driven workflows to increase experimentation velocity, and establishing robust measurement and attribution frameworks. The position involves close collaboration with product, creative, and engineering teams to optimize data pipelines and creative testing. This role is suited for a seasoned marketing executive with over 12 years of experience in performance marketing, specifically someone who has successfully scaled high-figure budgets within a two-sided marketplace or B2B environment. You should be a data-driven operator capable of balancing aggressive growth targets with strict efficiency and payback thresholds while effectively communicating performance insights to executive leadership.
About Faire Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. About this Role We are looking for a Head of Paid Marketing to drive efficient customer acquisition and retargeting at scale, in service of Faire's ambitious global growth goals on both sides of the retailer and brand marketplace. This is a hands-on leadership role: you will own the strategy, budget, and measurement for all of Faire's paid channels (including search, social, affiliates, display, audio/podcasts, video/CTV), act as the primary executive stakeholder for paid performance, and lead a dedicated team of paid marketers. The ideal candidate is a data-driven operator who has scaled 7–8 figure paid budgets in a two-sided marketplace or in support of small business owners, has hired and led high-performing, AI-native growth marketing teams, and is fluent in modern measurement/attribution methodology. What you'll do Own and scale global paid acquisition across both sides of the marketplace (retailers and brands) to $xxM annually while hitting target payback/efficiency thresholds; act as the primary executive stakeholder for paid performance Define and communicate paid's long-term strategic roadmap to executive stakeholders, and build a resourcing and investment framework to address key risks such as channel consolidation, global competition, customer TAM, and brand awareness Build a best-in-class retargeting/remarketing program to drive incremental marketplace GMV and re-engage lapsed retailers and brands; partner with the Ads Pillar team to develop a mature brand-funded offsite retargeting monetization strategy Diversify and de-risk the paid channel mix by testing and scaling new channels beyond today's core, with clear incrementality evidence and Finance & Strategy alignment Build the measurement and attribution infrastructure (incrementality testing, MMM, multi-touch attribution) needed to make confident investment decisions in upper-funnel and brand media Hire, coach, and retain a paid marketing team recognized as best-in-class; establish AI practices — including self-serve workflows — that transform and automate our core paid marketing processes to compound experimentation velocity and decision quality Partner closely with Creative and Product leads to build a high-velocity A/B testing process spanning creative messaging, customer needs, and user segmentation into a unified experimentation roadmap Partner with Engineering leadership to harden the data pipelines paid depends on (tracking, tagging, feeds, attribution); audit and onboard external vendors/agencies that strengthen the MarTech stack and unblock team velocity Qualifications 12+ years of experience in performance/paid marketing, with deep, hands-on expertise across paid search, paid social, affiliates, display, and CTV/video Track record scaling paid acquisition budgets (7–8 figures annually) while hitting efficiency/payback targets in a fast-growing company Superb written and oral communication skills; able to represent performance, risk, and opportunity crisply to senior leadership Proven track record partnering with creative and product teams to build a high-velocity, A/B testing culture across core and experimental channels Proven people leader who has hired, developed, and scaled a high-performing paid marketing team; comfortable operating as both strategic leader and hands-on operator Fluent in measurement/attribution methodology (incrementality testing, MMM, multi-touch attribution) and comfortable partnering with data science/analytics on experiment design Experience using AI to automate and scale paid marketing testing and operations (e.g., creative testing, audience testing, bidding signal testing, keyword signal testing) — treats this as how the team runs day-to-day, not a nice-to-have Experience evaluating, onboarding, and managing external MarTech vendors or agencies Exemplary budget ownership, with strong partnership with Finance teams to define forecasting and performance narrative across multiple channels and audience segments Comfortable operating with ambiguity in a fast-growing, evolving organization Excited and authentically motivated by Faire's mission Genuine, empathetic, humble, and kind team player and cross-functi
| Role | Head Of Paid Marketing |
|---|---|
| Company | Faire |
| Location | San Francisco, CA |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-08 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Head Of Paid Marketing at Faire: frequently asked questions
- What is the salary for this role?
- Faire has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Head Of Paid Marketing position remote, hybrid or onsite?
- The listing gives San Francisco, CA as the location and does not state a work mode.
- What is the application deadline?
- Faire has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Head Of Paid Marketing role?
- Use the Apply button on this page. It opens the original listing on boards.greenhouse.io, where you submit your application with the company.
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