Greenhouse ·
full-timeGTM Strategy & Activation
Okta · Bellevue, Washington; Chicago, Illinois; San Francisco, California
Okta is a provider of identity and access management solutions, and this role focuses on its Okta Secures AI product line, which protects AI agents and their actions within enterprises. The GTM Strategy & Activation owner shapes the go‑to‑market approach for this offering across the entire customer lifecycle, from initial outreach through deployment, adoption, and expansion. Day‑to‑day work involves crafting messaging, positioning, and competitive playbooks for pre‑sales teams, ensuring sales engineers and field developers can demonstrate value, and collaborating with post‑sales groups such as professional services, partners, technical account managers, and customer success to turn real‑world deployments into repeatable use cases, reference architectures, and expansion paths. The role also feeds insights back to product, pricing, and roadmap decisions by measuring win rates, time to deployment, adoption, and expansion. It suits candidates with experience in GTM strategy, product marketing, competitive analysis, or sales enablement who thrive in fast‑moving, technical environments and enjoy working closely with sales, engineering, and customer‑facing teams.
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Role Summary Okta Secures AI is Okta's product line for agent identity—securing what AI agents can access and do across the enterprise. This role owns GTM readiness across the full customer lifecycle, from first conversation through deployment, adoption, and expansion. Pre-sales, you ensure AEs, SEs, and FDEs can position, demo, differentiate, and win. Post-sales, you ensure Professional Services, partners, TAMs, CSMs, and FDEs can deploy, drive adoption, and expand. This is a strategy role, not a traditional enablement role. You own the customer insight, messaging, positioning, competitive intelligence, and readiness strategy. You build from what you hear in customer conversations and see in live deployments, then partner with the teams that own enablement and delivery to scale it. AI is moving weekly. The work needs to move just as fast. Key Responsibilities Pre-Sales Readiness Messaging and positioning: Build the narrative, value proposition, proof points, and persona-specific stories sellers use in live deals. Competitive readiness: Develop competitive positioning, objection handling, and talk tracks as the market evolves. Demo readiness: Equip SEs and FDEs with the stories, scenarios, and technical depth needed to demonstrate Okta Secures AI credibly. Launch and pricing readiness: Ensure the field understands what's new, what's changed, and how to take it to market. Field signal: Partner directly with sellers and SEs to identify gaps in live deals and turn those insights into reusable solutions. Post-Sales Readiness Deployment readiness: Work with FDEs and Professional Services to turn real deployment patterns into repeatable use cases, reference architectures, and playbooks. Partner readiness: Help SI and implementation partners deliver Okta Secures AI deployments to the same standard as Okta Professional Services. Adoption and expansion: Equip TAMs and CSMs with health signals, use-case expansion paths, and messaging for renewal and growth conversations. Customer proof: Turn deployment and adoption outcomes into customer stories, proof points, and references that strengthen both pre- and post-sales. Feedback loop: Bring deployment and adoption learnings back into product, roadmap, pricing, packaging, and GTM decisions. Strategic Scope & Influence You will own the GTM strategy behind readiness—not the training channels themselves. Your scope includes: Messaging architecture: Define what each audience needs to know and say while maintaining one consistent Okta Secures AI narrative. Buyer and persona insight: Understand how buying and adoption decisions differ across CIO, CISO, CTO, developer, and technical audiences. Competitive strategy: Help the organization win against competitors before the sale and defend the business after it. Launch readiness: Set the readiness bar for new products, releases, and pricing changes across the customer lifecycle. Customer evidence: Turn customer conversations, deployments, and outcomes into insights and proof the organization can use. Outcome ownership: Measure the impact on win rate, time to deployment, adoption, and expansion. Note: You do not build a parallel enablement organization. Sales Enablement, Partner Enablement, Dev Enablement, Customer Success, and Professional Services own their channels and programs. You own the strategy, content, and customer signal that feeds those programs. How You'll Work Stay close to customers: Join discovery calls, deal reviews, deployments, and post-sales conversations every week. Work directly with FDEs: See where customers get stuck and turn those patterns into better positioning, playbooks, and deployment guidance. Work across the field: Partner with sellers, SEs, consultants, TAMs, and CSMs to identify the highest-impact gaps. Scale through existing teams: Get your strategy and content into Sales Enablement, Partner Enablement, Dev Enablement, Customer Success, and Professional Services programs. Influence the business: Bring customer signal into product, roadmap, pricing, packaging, and GTM decisions. Build champions: Deliver key sessions yourself while developing field and partner leaders who can scale the message. Measure impact: Track whether the work improves readiness, win rates, deployment speed, adoption, and expansion. Qualifications & Requirements Experience: 5+ years in product marketing, GTM strategy, sales engineering, solutions architecture, or professional services for a technical B2B product. Secur
| Role | GTM Strategy & Activation - Pre And Post Sales Readiness |
|---|---|
| Company | Okta |
| Location | Bellevue, Washington; Chicago, Illinois; San Francisco, California |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-14 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Okta
Okta, Inc. is an Identity-as-a-Service (IDaaS) company founded in 2009 and based in San Francisco. The company provides identity and access management solutions for workforces, customers, and AI agents. Its offerings include the Okta Platform for governance and the Auth0 Platform for authentication. Okta’s services are designed to secure human and machine identities, helping organizations manage access across their digital ecosystems. The company serves a diverse client base, including major government agencies and two-thirds of the Fortune 100, supporting thousands of organizations globally in securing their business operations and digital infrastructure.
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