Marketing Manager, Southeast Asia

Roblox operates a global platform for 3D immersive digital experiences, enabling a vast community of developers and creators to build and share interactive content. As the Marketing Manager for Southeast Asia, you will serve as the company's first dedicated marketing lead in the region, tasked with establishing a comprehensive go-to-market strategy. Your day-to-day responsibilities will involve designing a scalable marketing framework that addresses the diverse cultural and linguistic nuances of markets including Indonesia, the Philippines, Malaysia, and Thailand. You will oversee the localization of marketing assets, manage influencer and partner relationships, and execute product launches while navigating complex regional regulatory environments. This role requires close collaboration with internal legal and policy teams to ensure compliance with local data privacy standards. The position is ideal for a seasoned marketing professional with over eight years of experience in consumer technology who thrives in an autonomous environment. Success in this role depends on your ability to synthesize data-driven insights into localized brand strategies, manage cross-border community growth, and build partnerships that resonate with mobile-first audiences across a highly fragmented geographic landscape.