Greenhouse ·
full-timeOperations Manager, Influencer Marketing
Roblox · San Mateo, CA, United States
Roblox operates a platform where millions of users create, share, and explore user‑generated 3D experiences, ranging from games to virtual events, powered by a global community of developers. The Operations Manager, Influencer Marketing will design and maintain the systems that keep the influencer program running smoothly across regions and content types. Day‑to‑day tasks include building workflows in the CRM for sourcing, contracting, onboarding and reporting creators, defining SLAs and intake processes, and coordinating with legal, finance and other internal teams to streamline payments and contracts globally. The role also involves creating and updating global playbooks for application management, relationship tiering, campaign briefing and performance benchmarking, adapting them for local teams while preserving brand consistency. Additionally, the manager will lead the development of a centralized influencer CRM and creator‑facing portal, overseeing data architecture, tooling evaluation and dashboard creation with analytics partners. The position suits a candidate with several years of influencer or creator partnership experience, strong project‑management abilities, and a track record of building or improving marketing operations infrastructure such as playbooks, workflows or technology platforms.
Education
- Level: Bachelor's degree
Key Skills
Experience required
8-10 years experienceAbout the Role We are looking for a Manager of Influencer Marketing to build and scale the operational backbone of our global influencer program. This role sits at the intersection of marketing strategy and program operations. Responsibilities Program Operations & Scale Design and manage the operational infrastructure for a global influencer program spanning multiple content types, markets, and campaign types. Partner with web systems team to manage front‑end creator‑facing portal and back‑end systems. Build scalable workflows in our CRM system for influencer sourcing, contracting, onboarding, activation, and reporting. Define and maintain program standards, SLAs, and intake processes. Partner with legal, finance, and other partners to streamline contracting and payment operations globally. Develop and maintain global playbooks and localize frameworks for regional teams. Train and enable cross‑functional partners and regional teams on playbook adoption. Lead the buildout of a centralized influencer CRM and creator‑facing portal, defining data architecture, tagging taxonomy, and relationship history tracking. Build, evaluate, implement, and own influencer marketing technology and reporting dashboards. Partner with data and analytics teams to develop dashboards for program health, creator performance, and spend efficiency. Requirements 8‑10 years of experience in influencer marketing, creator partnerships, or a closely related field, with at least 2 years focused on operations, program management, or marketing technology. Exceptional project management skills, highly organized and detail‑oriented. Demonstrated experience building or significantly improving influencer marketing infrastructure, playbooks, and tooling.
Skills for this role
Required skills
Also mentioned in the listing
| Role | Operations Manager, Influencer Marketing |
|---|---|
| Company | Roblox |
| Location | San Mateo, CA, United States |
| Compensation | Not disclosed |
| Posted | 2026-10-01 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4More at Roblox
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