Greenhouse ·
full-timeMarketing Operations Lead
Klaviyo · Boston, MA
Education
- Level: Bachelor's degree
Key Skills
Experience required
8-8 years experienceAbout the Role We’re looking for a Marketing Operations Lead to own and optimize the systems, processes, and integrations that power our inbound and demand generation engine. The role sits at the intersection of Marketing and Sales, ensuring top‑of‑funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy. Responsibilities Act as primary marketing operations partner to the Inbound Sales team. Own day‑to‑day configuration, troubleshooting, and optimization of the marketing automation platform. Build and maintain workflows, lifecycle automation, and event‑based logic. Own lead and PQL scoring models and routing logic. Partner with Demand Generation and Web teams to capture and activate top‑of‑funnel signals. Support audience creation, segmentation, and funnel experimentation. Monitor inbound funnel performance and handoff metrics. Own core marketing system integrations with CRM and other GTM tools. Manage marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities. Experiment with automation and AI‑powered capabilities to reduce manual work and improve process speed, accuracy, and scalability. Requirements 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment. Hands‑on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing. Strong working knowledge of CRM concepts and data flows across GTM systems. Comfortable working with funnel and handoff metrics to drive operational improvements. Practical experience with AI and automation to improve process speed, accuracy, or scale. Highly organized, execution‑focused, and able to operate in fast‑moving, ambiguous environments. Eligibility No specific degree or graduation year requirements mentioned.
Skills for this role
| Role | Marketing Operations Lead |
|---|---|
| Company | Klaviyo |
| Location | Boston, MA |
| Compensation | Not disclosed |
| Posted | 2026-09-18 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Klaviyo
Klaviyo, Inc. is an AI-first B2C CRM platform founded in 2012 and headquartered in Boston. The company provides a unified solution that integrates marketing automation, customer service, analytics, and a data platform to help businesses manage customer relationships. By centralizing behavioral, transactional, and engagement data, Klaviyo enables brands to deliver personalized, omnichannel campaigns across email, SMS, WhatsApp, and mobile push notifications. The platform utilizes AI agents to automate marketing tasks, resolve customer service inquiries, and optimize campaign performance. Klaviyo currently serves over 205,000 brands across more than 100 countries, processing billions of events and managing billions of customer profiles daily to support business growth.
More at Klaviyo
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