Greenhouse ·
full-timePricing Strategy Director
Asana · San Francisco
Asana is a work‑management platform that helps teams coordinate projects and collaborate. The Pricing Strategy Director will join the Monetization Strategy team to shape and execute pricing and packaging for one or two business lines. Day‑to‑day responsibilities include analysing customer, market and financial data, building pricing models, defining price levels, discount policies and packaging options, and presenting recommendations to senior leadership. The role coordinates closely with product, engineering, sales, marketing, finance and operations to launch new offerings, monitor key performance indicators and iterate on pricing based on performance. The candidate should have eight or more years of pricing experience in strategy consulting or B2B SaaS, including recent work at an enterprise SaaS firm, strong analytical and financial modelling skills, familiarity with SaaS go‑to‑market approaches and pricing research methods, and a proven ability to lead cross‑functional initiatives.
Pricing Strategy Director The Monetization Strategy team drives Asana’s pricing/packaging strategy and execution, helping our customers get more value out of our offerings and capturing a fair share of that value. We work cross functionally to deliver impactful offerings for team productivity and collaboration. We’re helping to define the Work Management category and inventing new ways for teams to work more efficiently together and see the larger purpose behind their work. Our team works directly with Product/Engineering, Sales/Support, Customer Research, Marketing, Data Science, Finance and Operations to deliver valuable offerings to our customers. You’ll take part in every type of product work here – from strategy to product to process improvements – conceptualizing, launching, and iterating on Asana itself for millions of teams around the world. As the Pricing Strategy Director, you’ll play an instrumental role in building and executing Asana’s product monetization strategy. Reporting to the Head of Pricing and Packaging, you will partner closely with Product, Sales/GTM, Marketing, Finance and operational leaders to launch and optimize our monetization strategy to drive sustainable revenue growth and deliver an exceptional customer experience. This role can be based in our San Francisco, New York, Chicago or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve With a focus on 1-2 business lines, drive the launch and optimization of our offerings: packaging, pricing model, price levels, and discount strategy. Ensure it aligns with business objectives and strategies. Maintain an informed perspective on the business by examining operating metrics, customer data, and market trends to spot potential monetization opportunities. Identify opportunities to drive impact in short term (1Q) and long term (1-3 yrs), develop strategies to seize those opportunities, and drive decision making and organizational alignment. Design and execute detailed customer, product, competitor, and financial analyses to support the strategic recommendations. Collaborate cross-functionally (Product, Sales/CS, Finance, Operations) to create pricing and packaging recommendations, and confidently present these findings to the executive team (GMs, c-level, including CEO). Orchestrate operational plan to implement monetization strategies, partnering closely with IT/Operations, Finance, Sales Enablement, and Deal Desk. Participate in determining pricing KPIs. Track, monitor, and report on the effectiveness of implemented pricing and packaging changes as well as health of the business. About you 8+ years of pricing experience in strategy consulting / B2B software, which ideally includes 2+ years in pricing at enterprise-level SaaS companies Proven experience in building pricing models, tools, and processes to optimize the pricing strategy Robust analytical skills, including customer/competitor research and financial analysis to help drive data-driven decisions Understanding of SaaS pricing, self-serve (product-led) and sales-lead go-to-market strategies, and customer buying behaviors (SMB and enterprise customers) Demonstrated ability to cultivate impactful cross-functional relationships and lead diverse teams to achieve business objectives Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making Familiarity with pricing and packaging research techniques (e.g., Conjoint, Van Westendorp) and proficiency in using survey tools such as Qualtrics Familiarity with pricing trends in the marketplace, including AI pricing At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $207,000 - $279,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and
| Role | Pricing Strategy Director |
|---|---|
| Company | Asana |
| Location | San Francisco |
| Compensation | Not disclosed |
| Posted | 2026-09-28 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Asana
Asana is an operating system designed for human-agent teams to manage critical workflows. Founded in 2008, the platform utilizes the Asana Work Graph, a system that connects tasks, projects, goals, and dependencies to provide a shared context for both human users and AI agents. The software enables teams to collaborate within a shared space, utilizing shared memory to improve workflows over time while maintaining enterprise-grade governance, including audit trails and scoped permissions. Asana serves a wide range of organizations, including 85% of Fortune 100 companies, by providing tools for project management, compliance, portfolio monitoring, and cross-functional alignment. The platform is designed to help teams coordinate work, reduce time spent on status updates, and integrate AI agents directly into existing business processes.
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