What is the salary for this role?

Figma has not stated compensation in the listing. Check the original posting or ask during the application process.

Is the Product Marketing Manager - Figma Weave (tel Aviv, Israel) position remote, hybrid or onsite?

The listing gives Tel Aviv, Israel as the location and does not state a work mode.

What is the application deadline?

Figma has not listed a fixed deadline, so apply early in case the opening is filled.

How do I apply for the Product Marketing Manager - Figma Weave (tel Aviv, Israel) role?

Use the Apply button on this page. It opens the original listing on boards.greenhouse.io, where you submit your application with the company.

Greenhouse · Posted 20 Oct 2026

full-time

Product Marketing Manager - Figma Weave (tel Aviv, Israel)

Figma · Tel Aviv, Israel

Figma is a collaborative design platform that enables teams to brainstorm, prototype, and develop digital products in real time. This Product Marketing Manager role focuses on Figma Weave, an initiative centered on AI-native creative tools for professional and enterprise users. The position is primarily responsible for defining the enterprise go-to-market strategy, which involves crafting positioning and messaging that resonates with enterprise buyers. You will lead sales enablement efforts, create customer success stories, and manage enterprise-facing web content to drive adoption and expansion. Beyond the enterprise focus, the role requires flexibility to contribute to product-led growth and broader product marketing initiatives as team priorities evolve. This is a strategic yet hands-on position that requires translating complex product capabilities into clear value propositions for business clients. It is well-suited for an experienced product marketer with a background in B2B enterprise sales cycles, strong storytelling abilities, and a high level of comfort navigating fast-paced, ambiguous environments where cross-functional collaboration with product and sales teams is essential.

product marketingb2b marketingenterprise go-to-marketsales enablementcreative technologyai toolsproduct-led growthstrategic marketing

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to life — whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. Figma Weave is building the next chapter of AI-native craft and creativity. Our platform bridges AI capability and human creative judgment, giving professional creatives and enterprise teams the ability to build, direct, and scale creative workflows without losing precision or control. We're hiring a Product Marketing Manager to lead Figma Weave's enterprise motion. On a small team where everyone's scope flexes, you'll also work across product marketing more broadly — defining how the product shows up for enterprise buyers, arming sales with what they need to close, and building the systems that turn enterprise accounts into long-term customers. Enterprise is the primary focus, not the only one: you'll move into PLG, growth, and launch work as the team's priorities shift. This is a strategic and hands-on role. You'll think in pipeline and narrative at once — translating product capability into value that lands with enterprise buyers, while staying close enough to execution to write the deck yourself. What you'll do: Build enterprise GTM strategy for feature, model, and product launches Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers Lead the sales enablement motion Own enterprise onboarding and adoption, from first use through expansion Develop customer proof: case studies, success stories, and industry examples Own enterprise-facing web pages and funnel Work across the full range of product marketing — launches, content, positioning — wherever the team needs it, not limited to enterprise We'd love to hear from you if you have: 6+ years in product marketing, with strong B2B/enterprise experience (the focus, not a strict requirement for every year of your background) A track record building enterprise GTM from positioning through launch and enablement Fluency with the sales motion — you've worked inside a sales cycle, not just alongside one Experience working cross-functionally across product, growth, and sales Comfort using AI tools to work efficiently — this is core to how the team operates Strong storytelling and writing skills Comfort with speed and ambiguity — priorities shift, and you move with them While not required, it’s an added plus if you also have: Experience in creative tech or design platforms Experience with partner-led or channel-led enterprise growth At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status , or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com . These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. Examples of accommodations include but are not limited to: Holding interviews in an accessible location Enabling closed captioning on video conferencing Ensuring all written communication be compatible with screen readers Changing the mode or format of interviews To ensure the integrity of our hiring process and facilitate a more personal connection, we require all c

Role	Product Marketing Manager - Figma Weave (tel Aviv, Israel)
Company	Figma
Location	Tel Aviv, Israel
Type	full-time
Compensation	Not disclosed
Posted	2026-10-20
Deadline	Rolling

Typical process for this type of role

A general guide — the exact steps for this specific listing may vary; check the original posting for details.

1ApplicationSubmit your resume through the apply link.
2ScreeningRecruiter reviews your background against the role.
3AssessmentA technical test, assignment, or coding round, depending on the role.
4Interview(s)One or more rounds with the hiring team.
5OfferOffer letter with compensation and start date.

Before you apply

0/4

Updated resume saved as a PDF
Read the full job description and eligibility criteria
Portfolio, GitHub, or work samples relevant to the role
Notice period and expected compensation, in case it comes up