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full-time

Director: Product Communications

Prosus · Amsterdam

Who We Are You've ordered dinner through Just Eat Takeaway. You've bought and sold on OLX. You've paid with PayU. Chances are, you've already used a Prosus company today. We are Prosus, a global technology company powering some of the world's leading lifestyle ecommerce businesses. Every day, billions of people across India, Latin America, Europe and beyond use our products and services to buy, sell, pay, connect and discover. Our AI-driven ecosystem spans 100+ companies across ecommerce, food delivery, fintech and experiences, serving billions of consumers worldwide. AI powers how we operate and innovate, with more than 60,000 active AI agents helping our teams build, scale and move faster. Through our investment team, we also back the founders and technologies shaping the future: From robotics and autonomous systems to synthetic biology and frontier AI. Guided by our five values Innovation, Results, People, Impact, and Entrepreneurship, culture is our competitive advantage. We thrive with experimentation; we build, we test, we learn, we iterate. Join us in shaping the future of technology at global scale. Role Overview Prosus is building a portfolio of AI products — agentic platforms, enterprise engines, and consumer AI assistants. The shift towards building products is a huge strategic moment for Prosus and the successful candidate will be responsible for building community awareness for Prosus’s products and its strategy. The Head of Product Communications owns how Prosus’s AI products show up in the world: how they are positioned, how they launch, and how the story holds together across press, analysts, customers, and the wider tech community. This is the person who turns what the product teams build into a narrative the market believes. It is a builder’s role. The function is early, so the remit is as much about establishing product communications as a discipline at Prosus as it is about running it. The right person is part product marketer, part storyteller, part launch operator. They think like a product designer: audiences are users, messages are prototypes to test and refine, and the comms function itself is something to ship, measure, and iterate. What You’ll Own Positioning & Messaging Own the positioning and messaging architecture for Prosus’s AI products the category we’re playing in, why it matters, and why Prosus wins. Build messaging that works up and down the stack: a sentence for a headline, a paragraph for an analyst, a page for a customer. Keep product narratives consistent with, and additive to, Prosus’s broader repositioning as a global technology leader. Launch & Go-to-Market Lead the communications side of product launches end to end: narrative, timing, assets, spokespeople, and the moments that make a launch land. Partner with product, AI, and go-to-market teams to sequence announcements so each one builds on the last rather than competing with it. Own the launch calendar and the discipline behind it — what ships when, and what earns a moment versus a mention. Media, Analysts & Influence Build relationships with the journalists, analysts, and operators who shape how AI products are judged. Place product stories where the audience actually is — including the new-media landscape (Substack, Medium, independent newsletters, and creator-led channels) where much of the credible tech conversation now happens. Develop and steward owned channels so Prosus’s products can speak in their own voice, not only through third parties. Cross-functional Partnership Work daily with product and AI teams who don’t naturally think about communications, and make it easy for them to. Partner with Group Communications, brand, and GTM agencies to keep product and corporate narratives pulling in the same direction. Act as the connective tissue between what’s being built and how it’s told. Building the Function Stand up product communications as a discipline: the playbooks, the launch process, the measurement, the standards. Define what good looks like and raise the bar for product storytelling across the organisation. What We’re Looking For 10+ years across technology, product development, communications, or marketing — with real depth in at least one and fluency across the others. A track record of leading product launches or go-to-market narratives, ideally for technical or AI products. Proven ability to translate complex technology into positioning that lands with non-technical audiences without losing the engineers’ respect. Comfort operating at director level: owns outcomes, sets direction, and doesn’t need a brief to know what the story is. Capabilities Product-designer mindset: treats audiences as users, prototypes and tests messages, ships in loops, and builds the function itself as a product. Narrative instinct: finds the sharp, true story inside a complex product and knows why it matters, and to whom. New-media fluency: understands how credibility is now built — Substack, Medium, newslet

RoleDirector: Product Communications
CompanyProsus
LocationAmsterdam
Typefull-time
CompensationNot disclosed
DeadlineRolling

Typical process for this type of role

A general guide — the exact steps for this specific listing may vary; check the original posting for details.

  1. 1ApplicationSubmit your resume through the apply link.
  2. 2ScreeningRecruiter reviews your background against the role.
  3. 3AssessmentA technical test, assignment, or coding round, depending on the role.
  4. 4Interview(s)One or more rounds with the hiring team.
  5. 5OfferOffer letter with compensation and start date.

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