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GTM Strategy & Operations Lead (legal & Field Ops)

Affirm · Remote US

Affirm is a financial technology company that offers a transparent buy‑now‑pay‑later service, allowing consumers to pay for purchases over time without hidden fees. The GTM Strategy & Operations Lead (legal & Field Ops) works within the Revenue team to turn product and pricing initiatives into executable go‑to‑market plans for field teams such as CSMs, AEs, and TAMs. Day‑to‑day responsibilities include segmenting potential customers, managing legal and pricing eligibility, maintaining Affirm’s AI contract dashboard, building tools and playbooks for contract renewal, pricing standardization, and new product launches, and translating cross‑functional input from Product, Legal, Risk, and Pricing into field‑ready processes. The role also involves analyzing performance data to spot launch bottlenecks, flagging risks, and feeding insights back to stakeholders. Ideal candidates have six or more years of experience in business, revenue, or sales operations, preferably in fintech, SaaS, or another high‑growth setting, with a proven ability to own end‑to‑end go‑to‑market motions, work comfortably with SQL, leverage AI tools to automate workflows, and communicate clearly in ambiguous, fast‑moving environments. Familiarity with merchant or payments sales motions is required. The position is a remote contract role based in the United States.

go-to-market operationslegal contract managementsales operationsfintechsql analysisai workflow automationproduct launch executioncustomer segmentationcross-functional collaborationfield enablement

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. About the Revenue team The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm's products. About the Role GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. As an individual contributor, the Lead owns the go-to-market operations for a specific product line or segment end to end. You're handed the objective and you decide how to execute: building the target lists, assigning appropriate account actions, segmenting customers by contractual and pricing eligibility, and tracking adoption. You turn high-level product and pricing inputs into a plan a rep can actually execute. What You'll Do Own go-to-market operations for field teams executing on strategic initiatives — segmenting potential customers and managing the legal and pricing operations. Turn inputs from cross-functional stakeholders like Product, Legal, Risk, and Pricing into an executable process. Manage Affirm’s first-in-class AI contract dashboard for field teams to understand legal and pricing eligibility for product initiatives. Build and maintain the tools and playbooks the field needs for strategic initiatives, including contract renewal planning, pricing standardization, and new product GTM. Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the field-facing analysis. Sit close to the field, and turn what you hear into recommendations for cross-functional teams. Analyze performance data to find where a launch is stalling, and flag risks early. What We Look For 6+ years of experience in business operations, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment. A track record of owning a go-to-market motion or customer-facing initiative end to end, rollout through adoption, within a defined scope. You've been handed vague "go make this work" instructions, then built a solution that resonated with stakeholders and customers. Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing. Comfort translating product and pricing strategy into practical, field-ready execution. Solid analytical instincts: you use adoption and performance data to decide what to do next, not just to report what happened. Clear, action-oriented writing and speaking. You do your best work in ambiguity and move fast without waiting to be told the approach. Familiarity with merchant, payments, or SaaS sales motions is a must-have. Experience using SQL to query, manipulate, and analyze data to support business insights and decision-making. Demonstrated experience leveraging AI tools to improve workflows, automate processes, and drive efficiency, with an understanding of how to apply and validate AI-generated outputs. Pay Grade - K Equity Grade - 6 Employees new to Affirm typically come in at the start of the pay range . Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.) USA base pay range (CA, WA, NY, NJ, CT) per year: $145,000 - $205,000 USA base pay range (all other U.S. states) per year: $128,000 - $188,000 Please note that visa sponsorship is not available for this position. #LI-Remote Remote-first with flexibility built in Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience. Benefits designed for you Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights: Health coverage at no cost: We cover 100% of premiums for employees and thei

RoleGTM Strategy & Operations Lead (legal & Field Ops)
CompanyAffirm
LocationRemote US
Typecontract
CompensationNot disclosed
Posted2026-10-16
DeadlineRolling

Typical process for this type of role

A general guide — the exact steps for this specific listing may vary; check the original posting for details.

  1. 1ApplicationSubmit your resume through the apply link.
  2. 2ScreeningRecruiter reviews your background against the role.
  3. 3AssessmentA technical test, assignment, or coding round, depending on the role.
  4. 4Interview(s)One or more rounds with the hiring team.
  5. 5OfferOffer letter with compensation and start date.

Before you apply

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GTM Strategy & Operations Lead (legal & Field Ops) at Affirm: frequently asked questions

What is the salary for this role?
Affirm has not stated compensation in the listing. Check the original posting or ask during the application process.
Is the GTM Strategy & Operations Lead (legal & Field Ops) position remote, hybrid or onsite?
The listing marks this role as remote, with Remote US as the location.
What is the application deadline?
Affirm has not listed a fixed deadline, so apply early in case the opening is filled.
How do I apply for the GTM Strategy & Operations Lead (legal & Field Ops) role?
Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.

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