Greenhouse ·
full-timeDirector, Head Of Product Marketing
Twitch · Seattle, WA
Twitch is a global live streaming service focused on gaming, entertainment, and community-driven content. As the Director, Head of Product Marketing, you will be responsible for building and scaling the global product marketing function from the ground up. This leadership role requires you to act as a strategic bridge between marketing, product, engineering, and data science teams to ensure that platform features are effectively communicated to both creators and viewers. You will move beyond traditional launch-day marketing to focus on continuous lifecycle adoption, creator unit economics, and long-term retention strategies. Your day-to-day work will involve architecting the PMM discipline, coaching a high-performing team, and translating complex technical roadmaps into compelling value narratives. This position is well-suited for a seasoned marketing leader with over a decade of experience in consumer tech, social networks, or two-sided marketplaces. You should possess a deep understanding of creator dynamics, digital patronage models, and the ability to influence product roadmaps through data-backed market insights. The role demands high operational agency and the ability to prioritize high-impact initiatives that support the growth of the creator economy.
About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X , and discover the projects we’re solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver. In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off "launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships. You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA. You Will: Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork. Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch’s breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income. Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges. Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals. Champion Data-Backed Market & Audience Insights : Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals. Turn Marketing into a Native Platform Feature : Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers You Have: 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams. Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them. Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation. Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical Operational Courage: High agency, bias for action, and the comfort to say "no" to low-impact feature launches in order to protect team focus and prioritize company-defining bets Perks Medical, Dental, Vision & Disability Insurance 401(k) Maternity & Parental Leave Flexible PTO Amazon Employee Discount Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Job ID: TW9298 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . US, WA, Seattle - Annually $187,000 — $252,900
| Role | Director, Head Of Product Marketing |
|---|---|
| Company | Twitch |
| Location | Seattle, WA |
| Compensation | Not disclosed |
| Posted | 2026-09-25 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Director, Head Of Product Marketing at Twitch: frequently asked questions
- What is the salary for this role?
- Twitch has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Director, Head Of Product Marketing position remote, hybrid or onsite?
- The listing gives Seattle, WA as the location and does not state a work mode.
- What is the application deadline?
- Twitch has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Director, Head Of Product Marketing role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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