Greenhouse ·
full-timeHead Of Customer Lifecycle Marketing
Justworks · New York, New York
Justworks is a company that provides HR and payroll solutions to help small and medium‑sized businesses manage compliance, benefits, and administrative tasks so they can focus on running their operations. The Head Of Customer Lifecycle Marketing will build and scale the CLM function, defining the strategy that guides how Justworks engages customers across acquisition, activation, retention, expansion and advocacy. Day‑to‑day responsibilities include designing and managing a portfolio of lifecycle programs, creating journey‑based segments and triggers, owning playbooks for email, in‑product and SMS channels, measuring performance with marketing analytics, and leading a team of senior individual contributors. The role requires close partnership with Product Marketing, Customer Success, Sales, Data & Analytics, Product and Marketing Operations to translate strategy into executable processes. Ideal candidates have proven experience in lifecycle or retention marketing, strong strategic planning skills, experience managing and developing marketing teams, and a data‑driven mindset for optimizing cross‑channel campaigns in a B2B SaaS environment.
Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. About the role Customer Lifecycle Marketing (CLM) is responsible for engaging and nurturing customers through their entire lifecycle and across the Justworks platform. The function plays a critical role in growing Justworks’ business by helping to grow the number of customers on the platform, increasing their lifecycle value, and lengthening the amount of time they remain customers. CLM does this by designing and managing the flows and sequences that ensure customers receive the right message on the right channel for where they are in their journey. Your mission is to build and scale the Customer Lifecycle Marketing function with a goal of systematizing how we engage customers at critical points in their lifecycle to grow our business. You will be responsible for creating the strategy that guides our customer lifecycle priorities, along with developing the operating model that enables us to execute against the strategy. You will manage our portfolio of lifecycle marketing programs and campaigns across customer stages, segments, and objectives. You will also lead our Customer Lifecycle Marketing team, developing and growing t talent, a team of lifecycle marketing experts, building the capabilities, expertise the function needs to operate at scale. You'll do that through decisioning and agents, in close partnership with Customer Success, Sales, Product Marketing, Data and Analytics, and Product. What you'll be responsible for: Customer Lifecycle Portfolio: Design and manage a portfolio of customer marketing programs spanning acquisition, activation, retention, expansion, and advocacy that enables Marketing to achieve its customer growth and revenue contribution goals. Journey Architecture: Partner with Product Marketing to design and build the audience segments, triggers, sequences, and delivery logic required to ensure customers receive the right touchpoint at each stage of their journey. Lifecycle Channels: Own the playbooks, processes, and standards that drive the execution of core customer engagement channels (email, in-product, and SMS) and partner with Customer Success and Sales to integrate with human-led channels. Performance Measurement: Partner with Marketing Insights to measure and understand the impact of Customer Lifecycle Marketing on key customer and platform metrics and use these findings to optimize program performance. Customer Lifecycle Team: Lead and develop a high-performance Customer Lifecycle Marketing team (currently three senior individual contributors), enabling them to grow their impact, expertise, and ownership. Operations Partnership: Partner with Marketing Operations to translate the lifecycle strategy and playbook into the system capabilities and operational processes required to execute, measure, and optimize. In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for: Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others. Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others. Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude. Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.” What you'll bring: Lifecycle Experience: 10+ years in lifecycle, CRM, growth, or customer marketing roles, ideally in a platform business with an expansion motion and an SMB target customer. Customer Centricity: A point of view on what a customer needs at a given moment and the discipline to decide when the right answer is to leave them alone. You treat
| Role | Head Of Customer Lifecycle Marketing |
|---|---|
| Company | Justworks |
| Location | New York, New York |
| Compensation | Not disclosed |
| Posted | 2026-09-30 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Head Of Customer Lifecycle Marketing at Justworks: frequently asked questions
- What is the salary for this role?
- Justworks has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Head Of Customer Lifecycle Marketing position remote, hybrid or onsite?
- The listing gives New York, New York as the location and does not state a work mode.
- What is the application deadline?
- Justworks has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Head Of Customer Lifecycle Marketing role?
- Use the Apply button on this page. It opens the original listing on boards.greenhouse.io, where you submit your application with the company.
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