Greenhouse ·
full-timeMarketing Operations Manager — Funnel & Lifecycle
Justworks · New York, New York
Justworks provides a platform designed to simplify HR, payroll, and benefits for businesses, allowing them to focus on their core operations. The Marketing Operations Manager for Funnel & Lifecycle will serve as a hands-on individual contributor responsible for the operational infrastructure that guides prospects and customers through the company's multi-product ecosystem. This role involves mapping and optimizing customer journeys across various sales motions, including self-service, hybrid, and managed-sales paths. Daily responsibilities include managing lead intake, enrichment, scoring, and routing, while collaborating with marketing, sales, and product teams to translate strategic goals into actionable lifecycle triggers and segmentation rules. The position requires a candidate who can identify funnel leakage, improve data quality, and leverage AI to enhance decision-making and prioritization. This role is well-suited for an experienced professional with a background in revenue or marketing operations who excels at bridging the gap between high-level business strategy and the technical execution of CRM and marketing automation workflows.
Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. About the role Justworks is building a connected go-to-market operating model across a multi-product platform with self-service, hybrid, partner, and managed-sales motions. The Marketing Operations Manager — Funnel & Lifecycle will own the operational processes, data requirements, and business rules that help prospects and customers move through the right journey at the right time. You will partner with Marketing, Sales, Partnerships, Product, and Customer Success to translate their strategies into effective intake, enrichment, scoring, routing, segmentation, nurture eligibility, and lifecycle triggers. You will use data and AI to help these teams make better decisions and identify where prospects and customers are getting stuck or overlooked. This is a hands-on individual-contributor role. You will work closely with Campaign Operations to turn journey requirements into coordinated execution, and with GTM Technology and Analytics to ensure the underlying systems and measurement support those journeys. What you’ll do Map and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales paths. Own lead-management processes including intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re-engagement. Partner with Marketing and other GTM teams to define how customer needs, behaviors, and signals should inform the next action. Translate agreed strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers, and suppression policies. Define operational requirements for nurture, abandoned applications, closed-lost re-engagement, onboarding, adoption, retention, and cross-sell programs. Partner with Campaign Operations to implement, test, and monitor those journeys across execution platforms. Establish clear rules for ownership, response expectations, stage progression, contact frequency, exceptions, and handoffs between teams. Identify funnel leakage, stalled journeys, conflicting outreach, and gaps in follow-up, then coordinate improvements. Partner with GTM Technology to address data quality, enrichment, integrations, and event or signal requirements. Partner with GTM Planning & Analysis to measure conversion, journey progression, routing accuracy, speed to lead, and handoff quality. Use AI and experimentation to improve prioritization, segmentation, decision-making, and exception detection. Maintain documentation, monitoring, and governance so journey rules remain reliable as the business evolves. What you’ll bring 6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function. Experience supporting a multi-product B2B technology business with both self-service or product-led and sales-assisted motions. Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration. Experience translating business strategies into operational rules across CRM, marketing automation, and customer-engagement platforms. Comfort working with firmographic, behavioral, product-usage, engagement, and customer data. Strong analytical judgment and the ability to identify why prospects or customers are failing to progress. A track record of improving processes across teams and systems. Excellent cross-functional partnership skills and the ability to build agreement around shared decisions. Practical experience using AI and automation to improve GTM operations. What success looks like Prospects and customers enter appropriate journeys and receive timely, relevant follow-up. Routing, handoffs, nurture eligibility, and lifecycle rules are clear, accurate, and trusted. Fewer prospects and customers are lost, stalled, misrouted, or exposed to conflicting outreach. Marketing and GTM teams use shared journey definitions and have visibility into where improvements are needed. Journey improvements contribute to stronger conversion, adoption, retention, and expansion. The base wage range for this position based in our New York City Office is targeted at $121,000.00 to $151,000.00 per year.
| Role | Marketing Operations Manager — Funnel & Lifecycle |
|---|---|
| Company | Justworks |
| Location | New York, New York |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-16 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Marketing Operations Manager — Funnel & Lifecycle at Justworks: frequently asked questions
- What is the salary for this role?
- Justworks has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Marketing Operations Manager — Funnel & Lifecycle position remote, hybrid or onsite?
- The listing gives New York, New York as the location and does not state a work mode.
- What is the application deadline?
- Justworks has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Marketing Operations Manager — Funnel & Lifecycle role?
- Use the Apply button on this page. It opens the original listing on boards.greenhouse.io, where you submit your application with the company.
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