Greenhouse ·
full-timeSenior Manager, Lifecycle Marketing
Dropbox · Remote - US: Select locations
Dropbox is a technology company providing cloud storage, file synchronization, and collaboration tools. As a Senior Manager of Lifecycle Marketing, you will oversee the end-to-end strategy for customer engagement, ranging from initial onboarding and product adoption to retention, monetization, and expansion. This is a senior leadership position that requires managing a team of marketers to build scalable programs that leverage customer behavior, data segmentation, and personalization. You will be responsible for defining the lifecycle roadmap, establishing operating models, and collaborating closely with product, data science, and marketing operations teams to ensure cohesive communication across all channels. The role involves moving beyond standard email campaigns to develop sophisticated, data-driven growth initiatives that span both self-serve and sales-assisted customer motions. Successful candidates will have extensive experience in lifecycle or growth marketing within a SaaS or subscription environment, a proven track record in people management, and the technical fluency to manage complex CRM and campaign orchestration systems. You will need to demonstrate strong business judgment in prioritizing initiatives that drive measurable revenue and retention outcomes.
Role Description As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time. This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives. You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution. The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs. Responsibilities Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption. Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes. Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue. Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams. Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact. Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale. Requirements 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business. Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams. Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue. Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation. Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements. Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions. Preferred Qualifications Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions. Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base. Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms. Durable Skills AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve: Awareness: U nderstand yourself and others . Judgment: E valuat e information and mak e decisions in complex situations . Adaptability: L earn, adjust, and stay effective through change . Connection: C ommunicat e , collaborat e , and build trust . To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser. Compensation US Zone 1 This role is not available in Zone 1 US Zone 2 $181,500 — $245,500 USD US Zone 3 $161,300 — $218,300 USD
| Role | Senior Manager, Lifecycle Marketing |
|---|---|
| Company | Dropbox |
| Location | Remote - US: Select locations |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-21 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
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