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Greenhouse ·

contract

Partner Marketing Lead, Resellers

Anthropic · San Francisco, CA | New York City, NY

Anthropic is an AI research company focused on building safe, interpretable, and steerable language models such as Claude. In this role you will lead the marketing effort for the Claude Partner Network’s reseller track, acting as the first dedicated partner marketer for that segment. You will define the overall marketing strategy, set priorities and investment plans, and create the playbooks and co‑marketing standards that reseller partners follow. This includes building joint marketing plan templates, managing agency partners that execute campaigns globally, and overseeing the end‑to‑end flow of partner marketing funds (MDF) from proposal to approval and tracking. You will work closely with Partnerships, Commercial Operations, Channel Account Managers, Partner Operations, Customer Marketing, and Communications to align reseller activities with Anthropic’s direct sales goals, develop tier‑advancement proof points, and turn partner wins into customer stories. Success will be measured through pipeline, reseller revenue, and campaign ROI KPIs that you establish and report on regularly. The position suits a marketer who has owned strategy for a partner or channel program, can operate across regions, and is comfortable shaping processes from the ground up while collaborating with multiple internal teams.

partner marketingchannel strategyagency managementmdf oversightco‑marketing standardspipeline measurementglobal campaign executionb2b marketingpartner enablementkpi definition

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role Anthropic's Claude Partner Network (CPN) Reseller track lets authorized partners sell Claude directly to end customers. These partners bring Claude into accounts that Anthropic can't reach alone, and they need marketing that helps them build a real Claude practice: campaigns they can run with their own teams, funding they can put to work, and proof that moves them up through the partner tiers. This is a foundational, first-in-seat role with wide scope. You'll be the first dedicated partner marketer for the reseller track, and you'll lead it globally. You'll set its marketing strategy, define the standards and playbooks partners run against, and build the tier-advancement path from the ground up. You'll work across regions and with a network of agency partners to deliver programs at global scale. You'll shape how reseller marketing fits into Anthropic's broader partner strategy, working with Partnerships, Commercial Operations, Channel Account Managers, Partner Operations, Customer Marketing, and Communications to make sure reseller activity and Anthropic's direct sales point in the same direction. You'll also set the bar for the marketers who join the practice as it grows. Key responsibilities Set the marketing strategy for the reseller track, including priorities, investment choices, and quarterly and annual plans that connect partner activity to registered pipeline and reseller revenue Define the reseller marketing playbook and co-marketing standards, and keep them current as the program launches and expands Represent the partner marketing perspective in program design, working with Partnerships, Commercial Operations, and Legal on how benefits, MDF, and tier criteria will work in practice Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics Source, select, and manage the agency partners that support reseller programs globally, including scope, budgets, quality standards, and performance reviews, and build a regional roster that can scale as the program expands Run partner-led campaigns with those agencies, using co-branded and localized kits for each market, and help partners adapt them for their own buyers Own partner marketing funds (MDF) end to end: help partners build proposals, track approvals and documentation, and connect every funded activity to registered pipeline Help partners reach their next tier by planning the customer stories, certification pushes, and public proof points each tier requires, on a timeline that fits the January and July tier reviews Turn partner wins into customer stories with Customer Marketing, from interview through partner and Anthropic approvals Coordinate joint announcements and press with Anthropic Communications, managing review timelines and holding partner copy to Anthropic's messaging and brand standards Partner with Channel Account Managers and the field on audience and account targeting, so reseller campaigns extend Anthropic’s reach into new customers and partner and direct motions reinforce each other Define how reseller marketing success is measured: set targets and KPIs for pipeline, reseller revenue, and campaign ROI, build the reporting, and use results to decide where to invest and what to change Report on partner-sourced pipeline and reseller revenue influence, with 30/60/90-day tracking on every activation Keep reseller partners informed through the CPN monthly broadcast and newsletter, and bring partner needs and results back into program planning Minimum qualifications Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions rather than only executing against them Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting Have sourced and managed agencies or contractors across multiple regions, including scoping work, managing budgets, and holding quality standards Have run marketing programs across multiple international markets Understand indirect sales motions, including how partners find, register, and close deals, and can write marketing that reaches partner sellers as well as end customers Can build joint plans and value propositions that articulate clear business outcomes for customers Have defined success measures for a partner or channel program and used the results to change investment decisions Are skilled at tracking program performance in a CRM or equivalent system, and can turn that data into clear recommendations Write clearly and precisely, and can hold partner-produced copy to

RolePartner Marketing Lead, Resellers
CompanyAnthropic
LocationSan Francisco, CA | New York City, NY
Typecontract
CompensationNot disclosed
Posted2026-10-13
DeadlineRolling

Typical process for this type of role

A general guide — the exact steps for this specific listing may vary; check the original posting for details.

  1. 1ApplicationSubmit your resume through the apply link.
  2. 2ScreeningRecruiter reviews your background against the role.
  3. 3AssessmentA technical test, assignment, or coding round, depending on the role.
  4. 4Interview(s)One or more rounds with the hiring team.
  5. 5OfferOffer letter with compensation and start date.

Before you apply

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Partner Marketing Lead, Resellers at Anthropic: frequently asked questions

What is the salary for this role?
Anthropic has not stated compensation in the listing. Check the original posting or ask during the application process.
Is the Partner Marketing Lead, Resellers position remote, hybrid or onsite?
The listing gives San Francisco, CA | New York City, NY as the location and does not state a work mode.
What is the application deadline?
Anthropic has not listed a fixed deadline, so apply early in case the opening is filled.
How do I apply for the Partner Marketing Lead, Resellers role?
Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.

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