Greenhouse ·
full-timePrincipal Copywriter, Brand Editorial
Datadog · New York, New York, USA
Datadog is a monitoring and security platform for cloud applications. As a Principal Copywriter for Brand Editorial, you will serve as the founding writer within a multidisciplinary creative team, responsible for shaping the company's global brand narrative and voice. Your day-to-day work involves conceptualizing and writing high-impact copy for campaigns, video, web, and social media, while simultaneously building the internal systems, style guides, and messaging frameworks that allow the wider organization to scale consistent communication. A core component of this role includes integrating brand voice into AI-enabled workflows by designing prompts and evaluation guardrails. You will partner closely with product marketing, corporate communications, and design teams to translate complex technical concepts into clear, powerful narratives. This role is suited for a seasoned creative leader with over eight years of experience, specifically someone who has successfully developed messaging systems for technical or enterprise audiences. The ideal candidate is a hands-on writer who balances conceptual ambition with the practical ability to coach others, scale quality across departments, and leverage modern AI tools to improve organizational writing standards.
Datadog's brand is entering a new chapter, and we're looking for a Principal Copywriter, Brand Editorial to own and evolve how we sound. As the founding writer on a multidisciplinary team of designers, illustrators, motion artists, and producers, you'll shape the ideas and narratives that define how Datadog shows up in the world. You'll also build the systems, standards, and tools that help thousands of colleagues scale brand voice and the company. You'll go deep on how the products actually work, then turn that complexity into clear, powerful ideas. You'll pair exceptional craft with real conceptual ambition, and raise the bar on both. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do: Define and evolve Datadog's writing style, tone, and point of view, setting a consistent quality bar across campaigns, events, web, video, social, product marketing, and other brand experiences. Concept and write high-impact brand work, including campaigns, videos, launches, and major event experiences, as well as ongoing work across social, web, and sales enablement. Build practical voice and messaging systems, including style guidance, messaging frameworks, and writing standards that teams can apply confidently in their day-to-day work. Encode Datadog's voice into AI-enabled writing workflows by designing prompts, custom skills, evaluation approaches, and guardrails that help teams create and improve on-brand drafts. Partner early with Brand, Creative, Product Marketing, Web, Corporate Communications, and other teams to establish messaging before execution and strengthen briefs, concepts, critiques, and production. Scale writing quality beyond your own output by coaching internal partners and enabling agencies and contractors to apply Datadog's voice consistently without creating a bottleneck. Who You Are: You have 8+ years of writing experience and a portfolio demonstrating range across brand campaigns, voice or messaging systems, long-form storytelling, and concise creative copy. You have written for developer, technical, or enterprise audiences and can communicate complex technology clearly without losing the substance that matters to practitioners. You have built or substantially shaped voice guidelines, messaging frameworks, or writing standards that other people have successfully used. You are a hands-on creative leader who can establish direction, exercise strong editorial judgment, influence partners, and carry work through production. You build with AI, not just around it. You're technology curious, you stay on top of modern workflows, and you have experience turning your writing standards into tools an entire organization can scale with. You are comfortable working through ambiguity, collaborating across functions, sharing your craft generously, and helping an evolving brand and its teams become stronger communicators. Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply. Benefits & Growth: Generous and competitive benefits package New hire stock equity (RSUs) and employee stock purchase plan Continuous career development and pathing opportunities Employee-focused best in class onboarding Internal mentor and cross-departmental buddy program Friendly and inclusive workplace culture Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog. #LI-Hybrid Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan. The reasonably estimated yearly salary for this role at Datadog is: $153,000 — $204,000 USD About Datadog: Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram , LinkedIn, and Datadog Learning Center. Equal Opportunity at Datadog: Datadog is proud to offer equal empl
| Role | Principal Copywriter, Brand Editorial |
|---|---|
| Company | Datadog |
| Location | New York, New York, USA |
| Type | internship |
| Compensation | Not disclosed |
| Posted | 2026-10-01 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Datadog
Datadog provides a modern monitoring and security platform designed for developers, IT operations teams, and business users operating in the cloud. The company's platform offers a wide range of capabilities, including infrastructure, network, container, and serverless monitoring, as well as application performance monitoring, log management, and cloud security. These tools are utilized by organizations across various industries, such as financial services, healthcare, retail, and technology, to enable digital transformation and drive collaboration across teams. Datadog employs over 8,100 people globally and continues to expand its presence to support customers across diverse markets and regions.
More at Datadog
Other jobs at Datadog
- Senior Group Manager, Experience Design · New York, New York, USA
- Event Marketing Manager - Global Sponsorships (namer/latam) · New York, New York, USA
- Senior Software Engineer, Chaos Engineering · Paris
- Manager, Revenue Accounting · New York, New York, USA
- Field Enablement Manager (emea) · Amsterdam, The Netherlands; Munich, Germany
Internships at Datadog
- Applied Science Intern · Paris, France
- Software Engineering Intern · Paris, France
- IT Support Technician Intern · Paris, France
- Product Management Intern · New York, New York, USA
- Research Science Intern (phd) · New York, New York, USA; Pittsburgh, Pennsylvania, USA
Explore Related Placements
// similar opportunities
You might also like
Principal CRO And Web Analyst
Datadog
The Principal CRO and Web Analyst will drive the insights, measurement, and experimentation that shape Datadog’s website roadmap and improve how users discover,...
Product Manager Ll - Code Intelligence
Datadog
As a Product Manager - Code Intelligence , you will define, build, and launch capabilities that proactively detect infrastructure issues in code (e.g. Terraform...
Engineering Manager I, Commercial Audit
Datadog
As the Engineering Manager for Commercial Audit, you will lead a high-performing team responsible for scaling Datadog’s security and compliance posture through ...
Recruiter, Tech Recruiting
Datadog
You will have the opportunity to shape, mold, and impact how fast we grow, the way we’re viewed, and the candidate experience. We are looking to hire a Tech Rec...
Content Optimization Specialist
Datadog
The Technical Content team is looking for an experienced Content Optimization Specialist who will help grow the visibility of Datadog across traditional search ...
Senior Technology Partner Engineer
Datadog
Technology Partnerships Team at Datadog About the Role Datadog’s Technology Partnerships team builds and scales partnerships with the technology companies that ...