Greenhouse ·
full-timePrincipal, Field Marketing - Healthcare Americas
Zscaler · USA - Update Location
Zscaler operates as a cloud security provider, specializing in the Zero Trust Exchange platform to protect organizations from cyberattacks and data loss. This Principal, Field Marketing role focuses on the Healthcare sector across the Americas, requiring a leader to own the go-to-market strategy and drive pipeline generation. The position involves designing and executing integrated campaigns and account-based marketing strategies tailored to hospital buying committees and healthcare providers. You will act as a strategic partner to sales leadership, managing high-touch customer experiences, industry event activations, and data-driven pipeline reviews. Success in this role requires the ability to translate complex security solutions into market-specific narratives while maintaining a focus on revenue targets and account penetration. The ideal candidate is a seasoned B2B marketing professional with significant experience in the healthcare vertical, comfortable navigating fast-paced environments, and adept at using modern marketing technology stacks to drive measurable outcomes. You will be expected to balance high-level strategic planning with hands-on execution, leveraging data to optimize campaigns and foster collaboration across internal teams.
Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers globally and thousands of private sites at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler. Role We are looking for a Principal, Field Marketing - Healthcare Americas to join our team. This is a Remote (United States) role, reporting to the VP of Field Marketing. This results-driven marketing leader will own the go-to-market (GTM) strategy and pipeline generation for the Healthcare vertical in the Americas. In this role, you will act as a strategic partner to sales leadership, architecting and executing integrated campaigns and high-touch customer experiences. Your primary objective will be to accelerate pipeline velocity, penetrate strategic accounts, and expand Zscaler's Zero Trust footprint across the healthcare provider landscape. What you’ll do (Role Expectations) Own the Americas Healthcare Marketing Plan, defining the vertical field marketing strategy, landing the Zscaler narrative in-market through regional activations, and managing an execution calendar and scorecard aligned to revenue targets Design, deploy, and optimize multi-touch integrated campaigns and Account-Based Marketing (ABM) strategies to engage hospital buying committees and drive deal progression Curate high-touch CXO programs and lead the field marketing activation strategy at major healthcare industry events, including HIMSS, CHIME, and ViVE Own and track the vertical marketing scorecard, leading regular pipeline reviews and Quarterly Business Reviews (QBRs) with sales and marketing leadership to share data-driven insights Who You Are (Success Profile) You thrive in ambiguity and fast-paced environments, comfortably charting the path forward and turning complex, evolving challenges into meaningful strategic opportunities. You act like an owner with a strong bias for action, taking full accountability for outcomes while navigating seamlessly between high-level vertical strategy and hands-on execution. You are a high-trust collaborator who embraces open feedback, communicates with candor and respect, and partners closely across sales and marketing to achieve shared goals. You are deeply customer-obsessed, developing strong empathy for healthcare provider organizations and grounding your strategy in solving their real-world operational and security needs. You are data-driven, using pipeline metrics, intent data, and market evidence to measure what matters and guide informed decision-making. What We’re Looking for (Minimum Qualifications) Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving 8–10+ years of B2B field marketing, demand generation, or solutions marketing experience, ideally in enterprise software, cloud, or cybersecurity Significant experience marketing directly into Healthcare provider organizations, including Health Systems, IDNs, and Hospitals Demonstrated track record of building trusted partnerships with enterprise sales leaders Hands-on experience with modern MarTech stacks, including Salesforce, Marketo, Demandbase/6sense, and Definitive Healthcare Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience What Will Make You Stand Out (Preferred Qualifications) Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency Deep familiarity with healthcare decision-making structures and industry compliance frameworks, including HIPAA and HITECH Proven track record leveraging data and buyer intent signals to drive high-converting campaigns in a B2B market Outstanding written, verbal, and presentation skills, with proven executive presence presenting vertical strategy and pipeline performance in executive QBRs and to senior leadership #LI-RemoteUS #LI-DS9 Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US location
| Role | Principal, Field Marketing - Healthcare Americas |
|---|---|
| Company | Zscaler |
| Location | USA - Update Location |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-19 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Principal, Field Marketing - Healthcare Americas at Zscaler: frequently asked questions
- What is the salary for this role?
- Zscaler has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Principal, Field Marketing - Healthcare Americas position remote, hybrid or onsite?
- The listing gives USA - Update Location as the location and does not state a work mode.
- What is the application deadline?
- Zscaler has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Principal, Field Marketing - Healthcare Americas role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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