Greenhouse ·
full-timeSenior Product Marketing Manager, Marketing & Operations Audiences
Asana · Vancouver, BC
Asana is a software company providing a platform for work management and collaboration. As a Senior Product Marketing Manager for Marketing and Operations audiences, you will be responsible for defining the strategy, messaging, and positioning for these specific buyer personas. Your day-to-day work will involve researching the workflows, KPIs, and software evaluation criteria of marketing and operations leaders to create targeted content, including web copy, whitepapers, and product demos. You will act as a bridge between the product and sales teams, translating complex capabilities like Agentic Work Management into clear value propositions. The role requires developing sales enablement assets such as battlecards and pitch decks while collaborating with campaign teams to drive new-logo acquisition. This position is ideal for an experienced product marketer with a background in enterprise SaaS who possesses a deep understanding of the marketing technology landscape. The role suits a candidate who can balance high-level strategic planning with the execution of tactical campaigns and who is comfortable using both qualitative customer insights and quantitative data to influence product roadmaps and revenue outcomes.
Senior Product Marketing Manager, Marketing & Operations Audiences The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us . We're looking for a Senior Product Marketing Manager to join our Solutions and Audience Marketing team in Vancouver to own how Asana shows up to Marketing and Operations leaders and practitioners . In this role, you will go deep on these buyers and their daily workflows, turning that knowledge into messaging, field-enablement assets, and net-new acquisition campaigns that expand our pipeline . You will also own the narrative for innovative capabilities like Agentic Work Management, partnering close ly with Core PMM, Product, and Sales teams . This role is based in our Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve Own the audience strategy, messaging, and positioning for Marketing and Operations buyers, aligning audience narratives with Asana's broader company positioning and revenue goals . Develop deep subject matter expertise on target buyer personas, uncovering insights into their workflows, team structures, tooling budgets, KPIs, and software evaluation criteria . Create compelling content across the entire buyer journey, ranging from core narratives and web copy to whitepapers, product demos, and customer-facing presentations . Partner cross-functionally with Core PMM and Product teams to translate Agentic Work Management capabilities (including prebuilt AI Teammates and no-code automations) into clear, persona-specific value propositions . Equip sales and customer-facing teams with high-impact enablement tools, such as competitive battlecards, discovery guides, customer proof points, and pitch decks . Collaborate closely with the Campaigns team to architect and execute new-logo acquisition campaigns that generate net-new qualified pipeline . Partner across the organization to identify customer champions and showcase stories highlighting how Marketing and Ops teams drive measurable outcomes with Asana . Champion the voice of the customer by channeling market insights and buyer feedback directly into product roadmap and positioning decisions . About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . Proven track record in product marketing, audience marketing, or go-to-market strategy within an enterprise SaaS organization . Deep experience developing persona-driven positioning and messaging specifically for marketing or operations decision-makers and practitioners . Working familiarity with the work management, marketing technology, or operations software ecosystem, paired with insight into how leaders evaluate AI for workflow coordination, governance, and business impact . Skilled storyteller and communicator with a demonstrated ability to turn complex research into actionable sales enablement and pipeline-generating campaigns . Analytical mindset with experience combining qualitative feedback and quantitative data to guide strategy, prioritize initiatives, and evaluate performance . Strong collaborative skills, comfortable navigating both multi-quarter strategic planning and day-to-day campaign execution across cross-functional teams . At Asana, we 're committed to building teams that include a variety of backgrou nds, perspectives, and skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet every listed requirement, we still encourage you to apply . What we’ll offer Our comprehensive compensation package pl ays a big part in how we recognize you for the impact you have on our path to achieving our mission . We believe that compensation should be reflective of the value you create relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're commit ted to lookin g at market value which is why we check ourselves and conduct a yearly pay equity audit . For this role, the estimated base salary range is between $137,000 -$160,000 CAD . The actual base salary will var y based on v arious factors, including market and individual qualifications objectively assessed during the interview process . The listed range above is a guideline, and the base salary range for this role may be modified . In addition to base salary, your compe nsation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits . If you're interviewing for thi
| Role | Senior Product Marketing Manager, Marketing & Operations Audiences |
|---|---|
| Company | Asana |
| Location | Vancouver, BC |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-26 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Asana
Asana is an operating system designed for human-agent teams to manage critical workflows. Founded in 2008, the platform utilizes the Asana Work Graph, a system that connects tasks, projects, goals, and dependencies to provide a shared context for both human users and AI agents. The software enables teams to collaborate within a shared space, utilizing shared memory to improve workflows over time while maintaining enterprise-grade governance, including audit trails and scoped permissions. Asana serves a wide range of organizations, including 85% of Fortune 100 companies, by providing tools for project management, compliance, portfolio monitoring, and cross-functional alignment. The platform is designed to help teams coordinate work, reduce time spent on status updates, and integrate AI agents directly into existing business processes.
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