Greenhouse ·
full-timeSr. Product Manager, Growth (PLG)
Klaviyo · Boston, MA
Klaviyo is a technology company specializing in marketing automation and data-driven customer engagement tools. As a Senior Product Manager focused on Product-Led Growth, you will be responsible for optimizing the entire customer lifecycle, from initial signup and onboarding to long-term retention and expansion. Your day-to-day work involves identifying friction points in the user journey, designing intuitive self-service experiences, and implementing experiments that drive conversion and feature adoption. You will act as a bridge between product, engineering, design, and go-to-market teams to ensure that the platform's growth strategies are deeply integrated into the product itself. This role requires a candidate who balances analytical rigor with customer empathy, as you will be tasked with translating data-driven insights into actionable product improvements. You should be comfortable managing complex initiatives such as billing, subscription management, and monetization strategies. This position is well-suited for an experienced product professional who thrives in a collaborative environment and has a proven track record of building scalable, user-centric growth loops that deliver measurable business impact.
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. Senior Product Manager, Product-Led Growth (PLG) About the Team Klaviyo's Growth, Billing & Monetization team is responsible for making it easier for businesses to discover, adopt, and grow with Klaviyo. We build the product experiences that connect customer value to sustainable business growth, spanning onboarding, activation, self-service purchasing, subscriptions, billing, and monetization. As Klaviyo continues to expand its platform and introduce new products and AI-powered capabilities, our team plays a critical role in helping customers realize value quickly, understand the full breadth of what Klaviyo offers, and seamlessly grow their investment over time. We believe the best growth strategies are built into the product itself. By combining customer empathy, thoughtful design, experimentation, and data-driven decision-making, we create intuitive experiences that drive adoption, conversion, retention, and long-term customer success. About the Role We're looking for a Senior Product Manager to help define and accelerate Klaviyo's product-led growth strategy, with a focus on creating seamless, high-converting customer experiences across the entire product lifecycle. This role sits at the intersection of product experience, growth, and monetization. You'll own key initiatives that help customers move from initial signup to activation, discover and adopt additional capabilities, and expand their relationship with Klaviyo through intuitive self-service experiences. This isn't just about optimizing conversion funnels or running experiments. We're looking for someone who understands that sustainable growth comes from delivering meaningful customer value, removing friction, and building experiences that make it easy for customers to get started, see results, and grow. You'll partner closely with engineering, design, analytics, marketing, finance, and go-to-market teams to identify growth opportunities, shape product strategy, and deliver measurable business impact. You'll have the opportunity to influence how Klaviyo scales its self-service business while supporting an increasingly sophisticated product portfolio and customer base. How You'll Make a Difference Own key product-led growth initiatives across the customer lifecycle, including signup, onboarding, activation, conversion, retention, and expansion, with a focus on improving customer experience and driving measurable business outcomes. Optimize the self-service customer journey by identifying and removing friction across product discovery, account setup, trial experiences, purchasing, and upgrades. Accelerate time to value by building intuitive onboarding and activation experiences that help customers quickly understand Klaviyo's capabilities and achieve meaningful outcomes. Drive conversion and monetization through thoughtful in-product experiences that help customers understand available plans, evaluate additional capabilities, and seamlessly upgrade or expand their usage. Partner on pricing, packaging, and billing experiences to ensure customers can easily understand, purchase, and manage their subscriptions as their businesses grow. Build a culture of experimentation by developing hypotheses, designing and evaluating experiments, and translating insights into product improvements that drive sustainable growth. Define and measure success through clear growth metrics, including activation, trial-to-paid conversion, feature adoption, retention, expansion, and revenue impact. Leverage customer insights and behavioral data to identify opportunities, understand points of friction, and prioritize initiatives with the greatest potential customer and business impact. Collaborate across product and go-to-market teams to connect self-service and sales-assisted growth motions, creating consistent experiences for customers across different segments and stages of maturity. Develop and execute a product roadmap that balances near-term growth opportunities with longer-term investments in scalable, customer-centric product experiences. Who You Are You have 3–5+ years of product management experience, ideally with a track record of driving product-led growth, activation, conversion, or monetization within a B2B SaaS or subscription-based business. You have strong product and UX instincts, with a demonstrated ability to simplify complex customer journeys and build intuitive, high-quality experiences that drive adoption and engagement. You understan
| Role | Sr. Product Manager, Growth (PLG) |
|---|---|
| Company | Klaviyo |
| Location | Boston, MA |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-13 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Klaviyo
Klaviyo, Inc. is an AI-first B2C CRM platform founded in 2012 and headquartered in Boston. The company provides a unified solution that integrates marketing automation, customer service, analytics, and a data platform to help businesses manage customer relationships. By centralizing behavioral, transactional, and engagement data, Klaviyo enables brands to deliver personalized, omnichannel campaigns across email, SMS, WhatsApp, and mobile push notifications. The platform utilizes AI agents to automate marketing tasks, resolve customer service inquiries, and optimize campaign performance. Klaviyo currently serves over 205,000 brands across more than 100 countries, processing billions of events and managing billions of customer profiles daily to support business growth.
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