Greenhouse ·
full-timeSenior Product Marketing Manager, Go-to-market Excellence
Klaviyo · Boston, MA
Klaviyo is a marketing automation platform that provides data-driven tools for e-commerce businesses. As a Senior Product Marketing Manager focused on Go-to-Market Excellence, you will serve as the primary link between the product marketing team and field-facing departments, including sales, customer success, and partnerships. Your day-to-day responsibilities will involve designing and executing scalable sales plays, creating enablement materials, and refining product messaging to ensure that internal teams and external partners can effectively communicate the platform's value. You will be responsible for translating product roadmaps into actionable field narratives, managing the end-to-end seller experience, and gathering market insights to influence future product priorities. This role requires a candidate with significant experience in B2B SaaS product marketing or sales enablement who thrives in a collaborative, high-growth environment. Successful applicants will demonstrate a strong ability to build cross-functional programs that drive product adoption, pipeline growth, and revenue, while maintaining a deep understanding of the needs of sales and customer success organizations.
Education
- Level: Bachelor's degree
Key Skills
Experience required
5-5 years experienceAbout the Role We’re looking for a Senior Product Marketing Manager to own Go-to-Market Excellence: the programs, plays, and enablement that turn Klaviyo’s product innovation into pipeline, adoption, and revenue. You’ll make it easier for our sellers, Customer Success Managers, and partners to tell the Klaviyo story, win deals, and help customers get more value from our expanding platform. Responsibilities Own the end-to-end seller experience, including messaging, assets, and product knowledge. Build and maintain scalable sales plays and cross‑functional GTM programs. Partner with Customer Success to create repeatable adoption, cross‑sell, and expansion motions. Define and execute enablement strategy and cadence across Sales, CS, and Support. Extend core messaging and plays to agency, technology, and ecosystem partners. Translate product launches into field‑ready narratives, assets, and readiness. Gather field and customer insights to influence product messaging and roadmap. Define and track success metrics for plays, programs, and enablement. Requirements 5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing. Proven track record of building sales plays, programs, and enablement that improve field performance. Experience working directly with sales and customer success teams. Experience with channel or ecosystem partner enablement is a plus. Marketing technology and/or e‑commerce experience is a plus.
Skills for this role
Required skills
Also mentioned in the listing
| Role | Senior Product Marketing Manager, Go-to-market Excellence |
|---|---|
| Company | Klaviyo |
| Location | Boston, MA |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-20 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Klaviyo
Klaviyo, Inc. is an AI-first B2C CRM platform founded in 2012 and headquartered in Boston. The company provides a unified solution that integrates marketing automation, customer service, analytics, and a data platform to help businesses manage customer relationships. By centralizing behavioral, transactional, and engagement data, Klaviyo enables brands to deliver personalized, omnichannel campaigns across email, SMS, WhatsApp, and mobile push notifications. The platform utilizes AI agents to automate marketing tasks, resolve customer service inquiries, and optimize campaign performance. Klaviyo currently serves over 205,000 brands across more than 100 countries, processing billions of events and managing billions of customer profiles daily to support business growth.
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