Greenhouse ·
full-timeDigital Marketing Manager
Twilio · Remote -
Twilio provides a cloud communications platform that lets businesses and developers add messaging, voice, and video capabilities to their applications through APIs. The company serves hundreds of thousands of organizations worldwide and emphasizes a remote‑first work model while maintaining global teams. As a Digital Marketing Manager reporting to the Digital Marketing Director for APJ, you will shape and execute the digital strategy that fuels demand for Twilio’s CPaaS portfolio. Daily tasks include planning and launching multi‑channel campaigns across search, display, paid social, email, programmatic and SEO, coordinating with campaign, product marketing and field‑marketing teams to align messaging and channel mix, and building account‑based initiatives that support the customer lifecycle. You will monitor performance using GA‑4, Salesforce, Tableau and Looker, analyse KPIs such as CPL, ROAS, CTR and conversion rates, and feed insights back into optimization efforts. The role also requires maintaining documentation, managing project timelines, and staying current with APJ digital‑marketing trends to test new approaches. Ideal candidates hold a bachelor’s degree in marketing, communications or business, bring five to eight years of B2B or technology‑focused digital marketing experience in the Asia‑Pacific region, and are proficient with SEM, SEO, paid media, social, email, programmatic tools, analytics platforms and CRM/marketing‑automation systems.
Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Digital Marketing Manager within Demand Creation Hub. About the job Twilio is experiencing significant growth, and we are seeking a dynamic and results-oriented Digital Marketing Manager to drive demand creation and acceleration for Twilio's CPaaS portfolio. Reporting to the Digital Marketing Director of APJ, you will be instrumental in designing and implementing the digital strategy focused on building pipelines across direct sales and self-serve motions. In collaboration with Campaign Management, Product Marketing and Sub-Regional Field Marketing teams, orchestrate the effective channel mix to amplify regional campaigns and targeted programs to generate quality demand, deepen engagements and drive growth. Responsibilities In this role, you’ll: Digital strategy: Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences. Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels. Design and activate Account-based marketing campaigns that support customer lifecycle and retention Campaign Management and Execution: Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO Digital Channel Optimisations: Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices. Structured documentation and processes to foster ease of collaboration Project management and prioritisation: Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality. Market Insights: Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale. Performance insights and optimisations: Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker. Contribute to developing and maintaining reporting frameworks that can inform strategic decisions and ongoing campaign optimisations with actionable insights. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: Bachelor’s degree in Marketing, Communications, Business, or related field. 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce) Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment Strong communication and copy-editing skills in English Able to adapt strategies to diverse regional markets and different audiences Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strategy and business goals EMPOWER OTHERS: Track record of building teams, directly or indirectly, and ensuring your team has the guidance, support, systems, and tools to be successful in the role BE AN OWNER: Run and expand a best-in-class regional Demand Creation Hub that emphasises personal development. BE INCLUSIVE: Work closely with the Digital Marketing Director and the broader marketing team when planning and ensure marketing investments are maximised to deliver highest RoI to the business RUTHLESSLY PRIORITISE: Track closel
| Role | Digital Marketing Manager |
|---|---|
| Company | Twilio |
| Location | Remote - |
| Compensation | Not disclosed |
| Posted | 2026-09-30 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Digital Marketing Manager at Twilio: frequently asked questions
- What is the salary for this role?
- Twilio has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Digital Marketing Manager position remote, hybrid or onsite?
- The listing marks this role as remote, with Remote - as the location.
- What is the application deadline?
- Twilio has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Digital Marketing Manager role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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0-1 year experience eligible.