Greenhouse ·
full-timeSenior Marketing Manager, Brand Strategy
Coinbase · Remote - USA
Coinbase operates a cryptocurrency exchange and related financial‑services platform that enables users to buy, sell, and manage digital assets. The brand team treats the Coinbase brand as an operating system that guides product, go‑to‑market, and customer‑experience decisions across the organization. In this role you would work at the intersection of brand and product, helping to close the gap between the company’s promises and the actual customer experience. Day‑to‑day activities include authoring creative go‑to‑market strategies for new product and partner initiatives, collaborating with product‑marketing and partnership teams to shape upstream strategy, and ensuring that brand principles are reflected in every touchpoint from launch to ongoing support. You would also apply generative‑AI tools responsibly, using human‑in‑the‑loop practices to improve workflow efficiency and output quality. The position suits candidates with proven experience setting brand and product strategy—either in‑house or at agencies—strong persuasive writing skills, comfort working with insights and research, and a track record of delivering brand impact across an organization.
Education
- Level: Bachelor's degree
- Courses: B.E
Key Skills
Notes
0-1 year experience eligible.
Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase . The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company. We see the brand as an Operating System that instructs and inspires all we do across the company. We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand. What you’ll do: You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company. Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them Required Skills and Experience: Experience setting brand and product strategy either internally at companies or at agencies Experience in shaping go to market strategy Experience in delivering a brand across an organization, not just inside the marketing org Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality. #LI-Remote Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). Annual base salary range (excluding equity and bonus): $205,785 — $242,100 USD Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period. Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws. US Applicants: View Employee Rights , Know Your Rights , and E-Verify Notice of Participation. Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial . Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice . US applicants: By submitting your application, you agree to Arbitration of Disputes .
Skills for this role
Required skills
Also mentioned in the listing
| Role | Senior Marketing Manager, Brand Strategy |
|---|---|
| Company | Coinbase |
| Location | Remote - USA |
| Type | internship |
| Compensation | Not disclosed |
| Posted | 2026-10-01 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4More at Coinbase
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