Greenhouse ·
full-timePlatform Marketing Lead
Affirm · Remote US
At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. About the Team The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm's products. Within the Revenue organization, Platform Growth Marketing acquires merchants through platforms and partners. We work with PSPs and ISVs to build joint go-to-market programs, activate partner ecosystems, and drive measurable pipeline, GMV, and revenue. As our partner portfolio grows, we’re building reusable programs, assets, and measurement that help multiple partners go to market at once. The team works closely with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence. About the Role We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels. You’ll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross-functional Affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue. This is a hands-on role. You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we’re primarily looking for a strong marketer who can learn a new ecosystem quickly. What Success Looks Like Launch integrated merchant acquisition and activation programs through priority platforms and ISVs. Select the right channel mix based on the audience, objective, funnel stage, and available evidence. Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue. Identify where performance is breaking down and recommend what to continue, change, or stop. Build messaging, campaign briefs, content, partner assets, and measurement plans. Develop strong working relationships with platform partners and internal teams. Turn successful campaigns into reusable playbooks, templates, and channel practices. What You'll Do Own channel strategy and execution for a defined set of platform marketing programs. Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant. Build campaign briefs, content, partner toolkits, presentations, and performance recaps. Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch. Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements. Analyze performance and recommend where to invest, optimize, test, or stop. Learn the business models, audiences, and operating styles of different platform partners. Manage multiple programs while making clear priority and capacity tradeoffs. What We Look For 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing. Experience selecting and managing multiple marketing channels against a defined business objective. A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes. Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete. Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports. Strong project management across multiple concurrent workstreams. Ability to learn new products, audiences, and business models quickly. Clear recommendations, personal ownership, and willingness to handle execution details. Strong cross-functional communication and stakeholder management. Pay Grade - I Equity Grade - 5 Employees new to Affirm typically come in at the start of the pay range . Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.) USA base pay range (CA, WA, NY, NJ, CT) per year: $115,000 - $165,000 USA base pay range (all other U.S. states) per year: $101,000 - $151,000 Please note that visa sponsorship
| Role | Platform Marketing Lead |
|---|---|
| Company | Affirm |
| Location | Remote US |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-21 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Platform Marketing Lead at Affirm: frequently asked questions
- What is the salary for this role?
- Affirm has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Platform Marketing Lead position remote, hybrid or onsite?
- The listing marks this role as remote, with Remote US as the location.
- What is the application deadline?
- Affirm has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Platform Marketing Lead role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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