Greenhouse ·
full-timePrincipal Product Marketing Manager, Competitive
Gitlab · Remote, Canada; Remote, United States
GitLab provides an intelligent orchestration platform for DevSecOps that helps organizations boost developer productivity, improve operational efficiency, lower security and compliance risk, and speed digital transformation. As Principal Product Marketing Manager, Competitive, the role centers on shaping GitLab's point of view around AI and agentic software development. Daily work includes conducting primary market and competitive landscape analysis, defining differentiated positioning against AI-native entrants, and turning insights into external thought leadership, field enablement assets, and competitive plays. The manager partners with sales, product, growth, investor relations, and analyst teams to align roadmap sequencing, craft objection-handling material, and measure impact through win-rate and displacement metrics. Success requires proven ability to drive organizational-level impact, deep familiarity with the modern SDLC and agentic tooling, and skill in translating competitive signals into actionable recommendations. The position suits senior product marketing professionals who thrive in cross-functional, data-driven environments and can operate with executive visibility while maintaining an agile operating rhythm.
Education
- Level: Bachelor's degree
Key Skills
Notes
['Travel may be required']
About the Role Principal Product Marketing Manager, Competitive owns GitLab's competitive point of view on AI and agentic software development, advising sales, product, investor relations, analysts, and leadership. Responsibilities Define differentiated AI/agentic positioning, publish thought leadership, assess new entrants, shape partnership strategy, create competitive assets and plays, partner with growth campaigns, brief executives and analysts, travel as needed. Requirements Proven impact at organizational and industry level, deep experience in modern SDLC and agentic tooling, ability to translate market signals into actionable narratives.
Skills for this role
Required skills
Also mentioned in the listing
| Role | Principal Product Marketing Manager, Competitive |
|---|---|
| Company | Gitlab |
| Location | Remote, Canada; Remote, United States |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-01 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Principal Product Marketing Manager, Competitive at Gitlab: frequently asked questions
- Who can apply for the Principal Product Marketing Manager, Competitive role at Gitlab?
- The listing asks for Bachelor's degree; freshers are welcome.
- What skills does the Principal Product Marketing Manager, Competitive role require?
- The listing highlights AI, Agentic Software Development, Competitive Analysis, Product Marketing, SDLC, Market Positioning, Stakeholder Management, Go-to-Market Strategy, Sales Enablement. Show each of these in a project or past role on your resume.
- What is the salary for this role?
- Gitlab has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Principal Product Marketing Manager, Competitive position remote, hybrid or onsite?
- The listing marks this role as remote, with Remote, Canada; Remote, United States as the location.
- What is the application deadline?
- Gitlab has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Principal Product Marketing Manager, Competitive role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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