Greenhouse ·
full-timeSenior Global Campaigns Strategist
Twilio · Remote - Singapore
Twilio provides a communications platform that enables businesses to build personalized customer experiences and empowers developers worldwide with tools for messaging, voice, video and email. As a Senior Global Campaigns Strategist based remotely in Singapore, you would own and develop a major global campaign that drives awareness and pipeline for Twilio. The role is highly cross‑functional, requiring you to work with regional marketing, sales, product and leadership teams to design and execute integrated, multi‑channel campaigns that align with business objectives. Day‑to‑day activities include setting strategic vision, creating messaging frameworks, managing project timelines, using data to guide decisions, tracking performance metrics and surfacing insights for optimization. You would also build scalable campaign playbooks, act as the central point of contact for a pod of cross‑functional partners and ensure campaign enablement across regions. The position suits candidates with a proven track record of leading global, multi‑channel campaigns, strong project management and analytical skills, an understanding of the AI‑driven buyer journey, and the ability to translate strategic ideas into operational execution while collaborating effectively with diverse stakeholders.
Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Senior Global Campaigns Strategist. About the job As a Sr Global Campaign strategist, you are responsible for owning, developing a major campaign that drives awareness and opportunities for Twilio. This role is highly cross functional, working closely with both internal marketing partners across regions, sales, product, and company leadership to design bold campaigns that deliver on business objectives. You possess a proven track record of leading multi-channel global campaigns with success, collaborating with stakeholders, and finding opportunities to strategically uplevel Twilio’s campaign engine. The ideal candidate has an advanced understanding of how campaigns resonate with a global audience, not just one country. You are skilled in understanding the modern AI-driven buyer journey at each stage of the funnel, have the ability to translate messaging frameworks into effective campaigns, and thrive in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease. Your performance will be measured by your ability to execute and achieve measurable results including building brand awareness, developing a system of content and assets that is valuable to all regions, and building campaigns that accelerate growth velocity. Responsibilities In this role, you’ll: Set a strategic vision for a large and visible global campaign and execute operations for any campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical. Be accountable to company leadership on the effectiveness of your global campaign remit and programs Strong project management skills and ability to use data to guide decision-making and resource allocation. Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging that translate into impactful marketing campaigns. Act as the central point of contact to guide a pod of cross-functional partners Build strong relationships with key cross functional stakeholders across multiple organizations to ensure campaign enablement and engagement A global systems approach. Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content that works in all regions Track program results , measure program success and report metrics to customer success, sales and marketing stakeholders and executives. Then analyze campaign performance, surface insights and provide recommendations for optimizing results AI-Driven Enablement: We want you to infuse AI frameworks into all aspects of the campaign model. Ideally you would disrupt the norms and evolve the team and programs to be progressive. And equip teams across the organization with the tools, guidelines, and frameworks to create high-quality content at scale, including standards, reusable templates, and AI-assisted workflows that improve consistency, speed, and quality. Budget Management: Manage and allocate budget for campaign production resources across all campaign and persona needs, including original content, video production, localization, and agencies to ensure efficient and high-quality execution and return on investment Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: Deep un
| Role | Senior Global Campaigns Strategist |
|---|---|
| Company | Twilio |
| Location | Remote - Singapore |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-12 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Senior Global Campaigns Strategist at Twilio: frequently asked questions
- What is the salary for this role?
- Twilio has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Senior Global Campaigns Strategist position remote, hybrid or onsite?
- The listing marks this role as remote, with Remote - Singapore as the location.
- What is the application deadline?
- Twilio has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Senior Global Campaigns Strategist role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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['Remote work', 'Travel required', '6+ years experience required']