Greenhouse ·
full-timePrincipal Campaign Manager
Cloudflare · Distributed; Hybrid
Cloudflare operates a global network designed to improve the performance, security, and reliability of internet applications for a diverse range of customers. As a Principal Campaign Manager, you will be responsible for the end-to-end lifecycle of marketing campaigns for one of the company's core solutions. This role involves defining campaign strategy, identifying target audiences, and establishing success metrics to drive pipeline growth. You will collaborate with cross-functional teams, including product marketing, regional marketing, and digital marketing, to translate complex business challenges into compelling narratives. Day-to-day tasks include managing multi-channel execution across email, webinars, paid digital, and direct mail, as well as overseeing content creation and ensuring messaging consistency. You will also be expected to analyze performance data to provide actionable insights and optimize campaigns for maximum return on investment. This position is well-suited for a seasoned B2B marketing professional with extensive experience in demand generation or product marketing who thrives in a collaborative, fast-paced environment. The ideal candidate possesses strong stakeholder management skills and the ability to balance high-level strategic planning with detailed operational execution to support global business objectives.
About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: San Francisco, New York, Seattle, Austin, Chicago About the Role Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions. In this pivotal role, you'll own the complete campaign lifecycle—from strategy and content development to launch, optimization, and measurement—driving awareness, engagement, and, ultimately, pipeline growth. In this role, you'll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale. What You'll Do Own Campaign Strategy & Execution Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization Define campaign narrative, target audiences, and success metrics Drive Cross-Functional Collaboration Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel Build strong relationships and influence stakeholders across the organization Create & Manage Campaign Artifacts Develop and oversee creation of campaign content working with both internal teams and external resources Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents Ensure content consistency and quality across all campaign touchpoints Execute Multi-Channel Campaigns Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI Deliver Data-Driven Insights Track key performance indicators (KPIs) for all campaigns Analyze campaign data to identify trends, opportunities, and areas for improvement Provide regular, actionable insights and recommendations to leadership and stakeholders What We're Looking For Required Qualifications 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing Proven track record of successful end-to-end campaign management and optimization Strong problem-solving abilities with experience finding creative solutions within operational constraints Experience working with AI tools (OpenCode, Claude, Gemini) Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights Data-driven mindset with experience interpreting information to make smart business decisions Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau Bias for action and willingness to experiment with new approaches, tactics, and channels Preferred Qualifications Experience marketing for cloud services providers or cybersecurity companies (especially SASE / Zero Trust technologies) Background marketing to IT, security, or other technical buyer personas Experience designing and executing account-based marketing (ABM) programs and campaigns Experience driving competitive and vertical marketin
| Role | Principal Campaign Manager |
|---|---|
| Company | Cloudflare |
| Location | Distributed; Hybrid |
| Compensation | Not disclosed |
| Posted | 2026-09-28 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Principal Campaign Manager at Cloudflare: frequently asked questions
- What is the salary for this role?
- Cloudflare has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Principal Campaign Manager position remote, hybrid or onsite?
- The listing gives Distributed; Hybrid as the location and does not state a work mode.
- What is the application deadline?
- Cloudflare has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Principal Campaign Manager role?
- Use the Apply button on this page. It opens the original listing on boards.greenhouse.io, where you submit your application with the company.
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