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VP, CRM GTM Innovation

Servicenow · San Francisco, us

Servicenow is a company that provides cloud-based platform solutions for enterprise workflows. The VP, CRM GTM Innovation role focuses on shaping and executing the go-to-market strategy for the company’s customer relationship management offerings. Day-to-day responsibilities likely include defining CRM positioning, collaborating with product, sales and marketing teams to launch new features, analyzing market trends and customer feedback to identify innovation opportunities, and overseeing a team that translates insights into actionable GTM plans. The role also involves measuring the impact of CRM initiatives, aligning them with broader business objectives, and ensuring that the sales force is equipped with the right tools and messaging. This position suits a senior leader with extensive experience in CRM strategy, go-to-market execution, and product innovation within a SaaS or enterprise software environment. Candidates should have a track record of leading cross-functional initiatives, driving revenue growth through market-focused innovation, and managing large, matrixed teams in a fast‑paced technology setting.

vp crm gtm innovationgo-to-market strategycrm managementproduct innovationenterprise saassales enablementmarket analysiscross-functional leadershipsenior executivecloud software

Education

  • Level: Bachelor's degree

RoleVP, CRM GTM Innovation
CompanyServicenow
LocationSan Francisco, us
Typefull-time
CompensationNot disclosed
Posted2026-09-30
DeadlineRolling

Typical process for this type of role

A general guide — the exact steps for this specific listing may vary; check the original posting for details.

  1. 1ApplicationSubmit your resume through the apply link.
  2. 2ScreeningRecruiter reviews your background against the role.
  3. 3AssessmentA technical test, assignment, or coding round, depending on the role.
  4. 4Interview(s)One or more rounds with the hiring team.
  5. 5OfferOffer letter with compensation and start date.

Before you apply

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VP, CRM GTM Innovation at Servicenow: frequently asked questions

Who can apply for the VP, CRM GTM Innovation role at Servicenow?
The listing asks for Bachelor's degree; freshers are welcome.
What is the salary for this role?
Servicenow has not stated compensation in the listing. Check the original posting or ask during the application process.
Is the VP, CRM GTM Innovation position remote, hybrid or onsite?
The listing gives San Francisco, us as the location and does not state a work mode.
What is the application deadline?
Servicenow has not listed a fixed deadline, so apply early in case the opening is filled.
How do I apply for the VP, CRM GTM Innovation role?
Use the Apply button on this page. It opens the original listing on jobs.smartrecruiters.com, where you submit your application with the company.

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