Greenhouse ·
full-timeSr. Marketing Strategy And Analytics Manager
Twilio · Remote - US
Twilio is a company that provides communication solutions to businesses and tools for developers to build personalized customer experiences, operating with a remote‑first approach. The Sr. Marketing Strategy and Analytics Manager, Social Impact role works closely with Twilio.org’s marketing leadership as a strategic go‑to‑market partner. Day‑to‑day activities include designing and maintaining pipeline attribution models, building investment proposals and ROI forecasts, automating marketing triggers with Python and SQL, operationalizing account tiering and routing in Salesforce and 6sense/Segment, and contributing to broader marketing mix modeling efforts. The role also involves curating Looker, Tableau, and Salesforce reporting assets, managing SQL logic via GitHub, and ensuring data quality. It suits candidates who have strong technical data skills (SQL, Python, statistical modeling) combined with marketing expertise in areas such as demand generation, marketing operations, or lifecycle marketing, and who are comfortable translating analysis into actionable investment recommendations and owning the full marketing engine from planning to execution.
Education
- Level: Bachelor's degree
Key Skills
About the Role Twilio.org is seeking a Sr. Marketing Strategy and Analytics Manager, Social Impact. The role sits at the intersection of GTM strategy, marketing operations, and advanced data modeling, designing automation, attribution, and account prioritization engines. Responsibilities Act as Strategic GTM Business Partner: drive operating rhythms, quarterly pipeline generation OKR targets, QBR data packs, and marketing budget allocation frameworks. Lead Investment Proposals & Impact Modeling: architect business cases, scenario models, ROI forecasts, evaluate capital trade‑offs. Lead Pipeline Automation & Marketing Triggers: design, script, and operationalize automated marketing triggers in Python/SQL notebooks. Architect Attribution & Single Source of Truth: own end‑to‑end pipeline attribution models across sales, marketing, and partner channels. Drive Account Tiering & Routing: operationalize account tiering and segmentation logic across Salesforce and 6sense/Segment. Advanced Commercial Modeling: partner with data science teams on marketing mix modeling and custom scenario analysis. Maintain & Modernize GTM Data Infrastructure: curate Looker, Tableau, and SFDC reporting assets, manage SQL logic via GitHub, dashboard glossaries, and automated data QA. Requirements Deep technical data skills: SQL, Python, data modeling. Experience with marketing analytics tools: Looker, Tableau, Salesforce (SFDC), 6sense, Segment. Proficiency in version control (GitHub) and data quality processes. Ability to design and operationalize automated marketing triggers and attribution models. Strong communication and partnership skills with marketing leadership. Eligibility Not specified.
Skills for this role
| Role | Sr. Marketing Strategy And Analytics Manager |
|---|---|
| Company | Twilio |
| Location | Remote - US |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-17 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Sr. Marketing Strategy And Analytics Manager at Twilio: frequently asked questions
- Who can apply for the Sr. Marketing Strategy And Analytics Manager role at Twilio?
- The listing asks for Bachelor's degree; freshers are welcome.
- What skills does the Sr. Marketing Strategy And Analytics Manager role require?
- The listing highlights SQL, Python, Looker, Tableau, Salesforce, SFDC, 6sense, Segment, GitHub, Data Modeling. Show each of these in a project or past role on your resume.
- What is the salary for this role?
- Twilio has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Sr. Marketing Strategy And Analytics Manager position remote, hybrid or onsite?
- The listing marks this role as remote, with Remote - US as the location.
- What is the application deadline?
- Twilio has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Sr. Marketing Strategy And Analytics Manager role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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