Greenhouse ·
full-timeAI GTM Specialist
Asana · San Francisco
Asana is a company in the work management software space, focused on providing an operating system for human-agent teams. The AI GTM Specialist role functions as a commercial subject matter expert and an overlay to core account teams. In this position, you will partner with Account Executives to drive revenue for AI-driven products, including AI Studio, AI Teammates, and Stack AI. Daily responsibilities involve co-developing pitches, constructing business cases, managing customer engagements from discovery to close, and leading structured proof-of-value pilots. You will also serve as a bridge between the field and product teams, translating customer feedback into actionable insights while building scalable enablement materials for the broader sales organization. This role requires an individual with significant experience in customer-facing sales or overlay functions, deep fluency in AI concepts like LLMs and agentic workflows, and the executive presence to present strategic value to C-level stakeholders. It is well-suited for a commercially driven professional who excels at translating technical AI capabilities into measurable business ROI and enjoys operating in a fast-paced, collaborative environment.
We're looking for a commercially driven, AI-fluent sales professional to join Asana's AI GTM Specialist Team . Our sales team is committed to understanding and meeting the unique needs of each customer by delivering exceptional value through tailored solutions and strategic partnerships . The AI GTM Specialist Team acts as the overlay commercial subject matter expert for Agentic Work Management—the foundation that makes Asana the operating system for Human-Agent Teams. Operating as a specialist overlay to core Account Teams, you will partner intentionally on critical deals, scale expertise across regions through enablement and playbooks, and serve as a dedicated hands-on partner to Account Executives to drive AI product revenue . Th is role is based in our San Francisco office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for th is role, your recruiter will share more about the in-office requirements . What you’ll achieve Drive AI product revenue across your region: Partner with Account Executives as a co-prime on AI opportunities, owning commercial strategy, pitch co-development, business case construction, and direct customer engagement from discovery through close . Serve as commercial subject matter expert: Advise account teams and customers on positioning, packaging, pricing strategy, and ROI across AI Studio, AI Teammates, Dash, and Stack AI . Lead commercial NPI: Build initial talk tracks, qualification guidance, and pitch materials for new AI products moving from launch to scale . Align with frontline sales managers: Partner closely with sales leadership and Account Executives in forecast calls, pipeline reviews, and team meetings to elevate regional AI fluency . Build deals for speed to value: Help customers identify high-impact AI use cases, run structured proof-of-value pilots, and establish ROI metrics prior to deal close . Represent Asana’s AI vision: Present AI strategy to senior and C-level executives, connecting Asana’s roadmap to customer digital transformation goals . Provide field feedback: Act as a critical feedback loop to Product, Product Marketing, and R&D teams by translating customer insights and objections into actionable product input . Serve as the regional commercial voice: Provide leadership with visibility into regional AI trends, opportunities, and risks . About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . 8+ years of experience in a commercial, customer-facing sales or overlay role (e.g., Account Executive, Sales Specialist) with a track record of driving revenue . Strong fluency in AI concepts (LLMs, agents, context management, MCPs, generative AI) and the ability to translate technical value into business ROI . Proven track record of developing compelling commercial narratives and pitch materials aligned to customer pain points . Executive presence with confidence leading strategic workshops and presenting AI strategy to C-suite stakeholders . Analytical approach to commercial deal structures, ROI modeling, pricing, and packaging . Experience building scalable enablement assets and delivering training to sales teams . Adaptability in fast-paced environments with evolving priorities and new product introductions . Collaborative mindset with strong c ross-functional partnership skills across sales and technical teams . At Asana, we're com mitted to building teams that include a variety of background s, perspectives, and skills, as this is critical to helping us ach ieve our mission . If you're interested in this role and don't meet every listed requirement, we still encourage you to apply . What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our miss ion . We believe that compensation should be reflective of the value you create relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit . For this role, the On-Target Earnings (OTE) range is $290,000 - $330,000 . The total OTE includes a base salary range of $203,000 -$231,000 and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan) . These ranges are a guideline; actual base salary and OTE may vary based on vari ous factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified . In addition, your compensation package ma y include additional components such as equity and benefits . If you're inte
| Role | AI GTM Specialist |
|---|---|
| Company | Asana |
| Location | San Francisco |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-07 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Asana
Asana is an operating system designed for human-agent teams to manage critical workflows. Founded in 2008, the platform utilizes the Asana Work Graph, a system that connects tasks, projects, goals, and dependencies to provide a shared context for both human users and AI agents. The software enables teams to collaborate within a shared space, utilizing shared memory to improve workflows over time while maintaining enterprise-grade governance, including audit trails and scoped permissions. Asana serves a wide range of organizations, including 85% of Fortune 100 companies, by providing tools for project management, compliance, portfolio monitoring, and cross-functional alignment. The platform is designed to help teams coordinate work, reduce time spent on status updates, and integrate AI agents directly into existing business processes.
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