Demand Generation Manager ANZ

Klaviyo · Sydney, AU

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. At Klaviyo, we value the unique backgrounds, experiences, and perspectives each Klaviyo brings to our workplace every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. About the team You'll report to the Head of Demand Generation, APAC, and partner closely with Sales, BDR, Partner Marketing, Brand & Content, and Product Marketing to make sure every campaign, account play, and event is judged the same way: does it move the pipeline, and would we know if it didn't. About the role Pipeline doesn't only move through inboxes and ad platforms. Sometimes it moves through a well-timed gift, a room full of the right accounts, or a booth conversation that turns into a meeting. This role owns three of the most tangible levers in ANZ's demand generation mix: integrated campaigns across the funnel, account-based marketing (digital, lifecycle/nurture, direct mail), and the experiential programme, from flagship K:City events (K:SYD) to executive roundtables and industry tradeshows, that puts Klaviyo in the room with the accounts that matter. You'll adapt global and international campaign strategy for local relevance, and flag when local reality means we should do something different altogether. This is an individual contributor role with no supervisory responsibilities. You won't have direct reports, but you'll need the judgement and stakeholder skills of someone who could. How you'll make an impact Demand generation and campaigns Plan and execute integrated demand generation campaigns across ANZ, spanning paid, organic, lifecycle, field/events, and ABM Localise and adapt global campaign frameworks for regional relevance. Language, buyer behaviour, channel mix, and competitive context differ market to market, and campaigns need to reflect that Partner with BDR, Sales, Partner Marketing, and shared services teams (Brand & Content, Creative Services, Product Marketing) to align campaign timing and messaging with regional pipeline goals and account priorities Manage campaign calendars, budgets, vendor relationships, and global contributors across timezones Field marketing, ABM, and events Own ANZ's field marketing programme: account-based plays (1:1 and 1:few), direct mail, gifting, and other tactics tied to named target accounts Own APAC's experiential and events programme end-to-end: flagship K:City event (K:SYD), executive roundtables, premium corporate hospitality, and industry tradeshows across ANZ Partner with Sales to build and maintain target account lists, and design field tactics that reflect where each account sits in the funnel Track and report campaign performance by channel, with a clear point of view on what's working, what isn't, and why What success looks like Every campaign, account play, and event can be tied back to pipeline, and we'd know if it didn't move Integrated campaigns across ANZ are localised for regional buyer behaviour, channel mix, and competitive context Field tactics and ABM plays are aligned with Sales on target account lists and reflect where each account sits in the funnel The events programme, from K:SYD to roundtables and tradeshows, puts Klaviyo in the room with the accounts that matter Campaign performance reporting comes with a clear point of view on what's working, what isn't, and why Who you are 5+ years in demand generation, field marketing, or integrated campaigns, ideally with hands-on ABM and events experience in B2B SaaS Comfortable owning campaigns end-to-end, from planning through execution to reporting, in a lean-resource environment Experience managing media budgets, with or without agencies, with a clear read on where spend is and isn't working Strong commercial instinct: you evaluate every paid channel, event, account play, or field tactic through a pipeline and ROI lens, and you're comfortable making that case to senior stakeholders Able to read data and turn it into a recommendation, not just a report. Familiarity with Tableau and Salesforce (or equivalent) preferred Strong collaborator who can align global and local priorities without treating either as the default answer Organised enough to manage multiple workstreams, campaigns, and events at once, and pragmatic about where to flex process versus where to hold the line Comfortable working async across t