Company Careers ·
full-timeMarketing Manager – Customer Lifecycle, Amazon Music
Amazon · Mumbai, Maharashtra, IND
Amazon is a multinational technology and e‑commerce company that operates Amazon Music, its streaming music service available in India and worldwide. The Marketing Manager – Customer Lifecycle role focuses on shaping and executing Amazon Music India’s customer lifecycle strategy across owned, paid and earned channels. Day‑to‑day work involves analysing user behaviour with Excel and Tableau to build segmentation models, developing customer profiles, and measuring funnel performance to optimise acquisition, engagement and retention campaigns. The manager plans and launches multiple simultaneous marketing initiatives, coordinates with creative, product and analytics teams, and uses data‑driven insights to improve top‑line sales metrics. Experience in lifecycle marketing, campaign optimisation and cross‑functional collaboration is essential. The position suits candidates with at least five years of professional marketing background, strong analytical abilities, proficiency in spreadsheet or visualisation tools, and a track record of managing end‑to‑end campaigns in a fast‑paced, inclusive environment that encourages diverse perspectives.
Role Scope This is a marketing role responsible for defining and executing Amazon Music India’s customer lifecycle strategy across multi-channels, including but not limited to owned and operated. The role - 5+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working within cross-functional marketing and creative teams - Experience in segmentation and developing customer profiles - Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
| Role | Marketing Manager – Customer Lifecycle, Amazon Music |
|---|---|
| Company | Amazon |
| Location | Mumbai, Maharashtra, IND |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-08 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4About Amazon
Amazon is a company that operates across various industries, focusing on how customers shop, stream, eat, connect, and live. The organization maintains a global workforce that spans from warehouse operations to corporate headquarters. Driven by a culture of customer obsession, the company engages in projects designed to innovate and impact the future. Amazon functions as an equal opportunity employer and maintains operations through its corporate entity, Amazon.com, Inc. and its affiliates.
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