Greenhouse ·
contractStartup Program Manager
Mixpanel · New York City, US (Hybrid)
Mixpanel provides a product intelligence and analytics platform that helps companies understand user behavior and guide product decisions. The Startup Program Manager role sits in the Marketing organization and supports the Mixpanel for Startups initiative, which offers early-stage companies free access to the platform. Day-to-day work includes nurturing relationships with accelerators, incubators and other startup partners, planning partner activations such as Demo Days, and maintaining a prioritized view of partnership opportunities. The manager drives founder engagement by delivering programming that encourages Mixpanel adoption, attending founder events, and synthesizing insights to shape program direction. They also run outbound acquisition campaigns across email, social and partner channels to enroll startups, identify participants ready for commercial nurture and coordinate handoffs with the Sales team, and maintain reporting that ties program activity to outcomes. Success in this role requires experience in marketing, community, growth, partnerships or business development, familiarity with the startup ecosystem, strong partner-management skills, clear written and verbal communication, comfort using AI tools beyond basic chat interfaces, organizational ability to juggle multiple priorities, and a data-driven mindset.
About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com . About the Team This role sits within the Marketing org and reports to the Global Startup Program Lead, working closely with Field Marketing to coordinate founder invites at overlapping events, with Campaign Managers to sharpen targeting using startup audience data, with Customer & Content Marketing to surface founder stories for case studies, and with Sales on warm handoffs when a founder looks ready for more direct commercial engagement. About the Role The Mixpanel for Startups program gives early-stage companies access to our platform right as they're forming habits — and it's one of our highest-leverage growth motions. As Startup Program Manager, you'll own the day-to-day execution of the program: building and maintaining partner relationships, driving founder engagement, and keeping program operations running smoothly end-to-end. This is a hands-on role for someone who knows the startup ecosystem, shows up in the right rooms, and takes ownership of turning founder relationships into real program outcomes. Responsibilities Ecosystem Partnerships Own and grow relationships with accelerators, incubators, and startup partners, identifying which connections are worth deepening and why. Plan and execute partner activations, including Demo Days and portfolio programs. Maintain a clear, prioritized view of partner relationships and priority markets, and flag where to focus next. Founder Engagement & Program Delivery Drive Mixpanel adoption within each cohort, adapting outreach and follow-up based on what's working. Design and deliver founder-facing programming that provides genuine value. Be a consistent, credible presence at demo days, founder events, and tech weeks. Synthesize themes from founder conversations and share insights that shape program direction. Pipeline & Go-to-Market Build and run outbound acquisition campaigns (email, social, partner channels) to enroll startups into the program. Identify program participants ready for commercial nurture and coordinate handoffs directly with Sales. Maintain reporting that connects program activity to outcomes, and use it to guide next steps. Test new formats for founder and partner outreach, and turn what works into repeatable practices. We're Looking For Someone Who Has Experience in marketing, community, growth, partnerships, or business development, or equivalent experience — ideally with real time in or around the startup ecosystem. Working knowledge of how accelerators, VCs, and founders operate, and the judgment to know how to be useful in those communities. A track record of building and managing partner relationships end-to-end, from outreach through sustained follow-through. Clear, confident written and verbal communication across audiences and time zones. Ability to navigate collaboration across Marketing, Sales, and Product independently, bringing context and clarity to decisions. Active use of AI tools in day-to-day work — beyond a chat interface — to work more effectively. Strong organizational instincts and the ability to prioritize and deliver against multiple moving pieces. Comfort forming and defending a point of view based on dashboard data. Genuine curiosity about the startup landscape and Mixpanel's product, with a habit of bringing new perspectives to the team. Bonus Points For Familiarity with Mixpanel or similar analytics tools. Former founder experience. Experience in early-stage venture, accelerator programs, or platform/ecosystem roles at a VC firm. Experience with CRM or marketing automation tools (Salesforce, HubSpot). Fluency in additional languages, particularly in high-priority markets. LI-Hybrid Compensation The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here . Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualificatio
| Role | Startup Program Manager |
|---|---|
| Company | Mixpanel |
| Location | New York City, US (Hybrid) |
| Type | contract |
| Compensation | Not disclosed |
| Posted | 2026-09-30 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Startup Program Manager at Mixpanel: frequently asked questions
- What is the salary for this role?
- Mixpanel has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Startup Program Manager position remote, hybrid or onsite?
- The listing gives New York City, US (Hybrid) as the location and does not state a work mode.
- What is the application deadline?
- Mixpanel has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Startup Program Manager role?
- Use the Apply button on this page. It opens the original listing on job-boards.greenhouse.io, where you submit your application with the company.
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