Lever ·
full-timeArea Sales Manager - Manager - Bihar - Lending (LRM)
Paytm · Patna, Bihar
Paytm is a prominent mobile payments and financial services company focused on integrating small businesses into the mainstream digital economy. The Area Sales Manager for the Merchant Lending vertical in Bihar will oversee the expansion of credit distribution and loan penetration across the region. This role involves managing a large field sales structure, including team leads and indirect staff, to drive the adoption of merchant loans, BNPL, and QR-linked credit products. Daily responsibilities include defining territory strategies, monitoring portfolio quality, conducting audits on loan files, and ensuring compliance with documentation standards. A significant portion of the role is dedicated to cross-selling financial products such as insurance and Gold SIP to increase merchant engagement and revenue. The position is well-suited for an experienced sales leader with a background in people management, financial services, and territory operations. The ideal candidate will possess the ability to mentor large teams, optimize funnel metrics, and maintain high productivity levels while managing the complexities of a fast-growing digital lending portfolio in a competitive market.
Education
- Level: Bachelor's degree
Key Skills
About the Role Paytm is looking for an experienced Sales Leader & People Manager to drive the Merchant Lending business across the assigned region. The role involves scaling merchant loan penetration, strengthening underwriting funnel quality, and unlocking incremental revenue through strategic cross-sell initiatives. Responsibilities Grow Merchant Lending penetration and overall credit distribution in the assigned geography. Drive visibility & deployment of lending products—Merchant Loans, BNPL, QR-linked credit, overdraft lines, etc. Lead cross-sell of financial products like Gold SIP, Insurance, and other merchant financial tools to enhance merchant stickiness and revenue-per-merchant. Identify, recruit, and manage a strong field sales team to accelerate lending acquisition and cross-sell outputs. Define market size, span, funnel metrics, and territories for Team Leads to maximise efficiency. Ensure seamless communication of plans/targets, minimising expectation vs delivery gaps. Monitor and improve portfolio quality metrics—repayment behaviour, fraud checks, documentation hygiene, and onboarding quality. Conduct audits and validations on loan files, sales processes, and cross-sell adherence. Lead and mentor a large on‑ground structure of 5–10 Team Leads & 100+ indirect employees, ensuring high productivity and compliance. Requirements Experienced sales leader with people management skills. Ability to drive credit distribution and cross‑sell financial products. Strong analytical and communication abilities.
Skills for this role
Required skills
Also mentioned in the listing
| Role | Area Sales Manager - Manager - Bihar - Lending (LRM) |
|---|---|
| Company | Paytm |
| Location | Patna, Bihar |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-19 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Area Sales Manager - Manager - Bihar - Lending (LRM) at Paytm: frequently asked questions
- Who can apply for the Area Sales Manager - Manager - Bihar - Lending (LRM) role at Paytm?
- The listing asks for Bachelor's degree; freshers are welcome.
- What skills does the Area Sales Manager - Manager - Bihar - Lending (LRM) role require?
- The listing highlights Sales Leadership, People Management, Credit Underwriting, Cross-selling. Show each of these in a project or past role on your resume.
- What is the salary for this role?
- Paytm has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Area Sales Manager - Manager - Bihar - Lending (LRM) position remote, hybrid or onsite?
- The listing gives Patna, Bihar as the location and does not state a work mode.
- What is the application deadline?
- Paytm has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Area Sales Manager - Manager - Bihar - Lending (LRM) role?
- Use the Apply button on this page. It opens the original listing on jobs.lever.co, where you submit your application with the company.
More at Paytm
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- Lending Operations & Partnerships - AM - Merchant Lending · Mumbai, Maharashtra
- HR Business Partner - Noida · Noida, Uttar Pradesh
- IT Audit · Noida, Uttar Pradesh
- Zonal Collection Manager- Jaipur- Lending Collections · Jaipur, Rajasthan
Internships at Paytm
- Talent Acquisition Intern - IT Recruitment · Noida, Uttar Pradesh
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