SmartRecruiters ·
full-timeDirector, Customer Excellence Product Marketing
Servicenow · Santa Clara, us
ServiceNow is a global provider of cloud‑based workflow and digital transformation solutions that help enterprises automate and streamline work across IT, employee, and customer domains. The Director, Customer Excellence Product Marketing role is responsible for shaping the go‑to‑market strategy for ServiceNow’s customer‑experience offerings. Day‑to‑day duties include defining product positioning and messaging, creating launch plans, conducting market and competitive analysis, and working closely with product management, sales, and customer success teams to translate product capabilities into compelling value propositions. The director will lead a small team of product marketers, develop enablement content, and measure the impact of campaigns on adoption and revenue. The position suits a senior marketing professional with several years of B2B SaaS product marketing experience, a strong understanding of customer success and service delivery, and proven ability to influence cross‑functional stakeholders. Candidates should have a track record of strategic planning, market research, and leading go‑to‑market execution for enterprise software products.
Education
- Level: Bachelor's degree
| Role | Director, Customer Excellence Product Marketing |
|---|---|
| Company | Servicenow |
| Location | Santa Clara, us |
| Type | full-time |
| Compensation | Not disclosed |
| Posted | 2026-10-08 |
| Deadline | Rolling |
Typical process for this type of role
A general guide — the exact steps for this specific listing may vary; check the original posting for details.
- 1ApplicationSubmit your resume through the apply link.
- 2ScreeningRecruiter reviews your background against the role.
- 3AssessmentA technical test, assignment, or coding round, depending on the role.
- 4Interview(s)One or more rounds with the hiring team.
- 5OfferOffer letter with compensation and start date.
Before you apply
0/4Director, Customer Excellence Product Marketing at Servicenow: frequently asked questions
- Who can apply for the Director, Customer Excellence Product Marketing role at Servicenow?
- The listing asks for Bachelor's degree; freshers are welcome.
- What is the salary for this role?
- Servicenow has not stated compensation in the listing. Check the original posting or ask during the application process.
- Is the Director, Customer Excellence Product Marketing position remote, hybrid or onsite?
- The listing gives Santa Clara, us as the location and does not state a work mode.
- What is the application deadline?
- Servicenow has not listed a fixed deadline, so apply early in case the opening is filled.
- How do I apply for the Director, Customer Excellence Product Marketing role?
- Use the Apply button on this page. It opens the original listing on jobs.smartrecruiters.com, where you submit your application with the company.
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